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Factor influencing the intention to use E-Commerce among generation-y in Kota Bharu

The purpose of this research is to determine what factors entice generation y in Kota Bharu to use internet banking for online purchases. Intention to use online banking purpose was found to be a dependent variable after five independent variables were analysed: perceived security, perceived usefuln...

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Main Authors: Azila Anuar, Darshini Ravintharan, Mohamad Ameer Hafies Rosli, Ng Chai Xuan
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13057/1/SAK10.pdf
http://discol.umk.edu.my/id/eprint/13057/
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spelling my.umk.eprints.130572023-04-26T08:50:00Z http://discol.umk.edu.my/id/eprint/13057/ Factor influencing the intention to use E-Commerce among generation-y in Kota Bharu Azila Anuar Darshini Ravintharan Mohamad Ameer Hafies Rosli Ng Chai Xuan The purpose of this research is to determine what factors entice generation y in Kota Bharu to use internet banking for online purchases. Intention to use online banking purpose was found to be a dependent variable after five independent variables were analysed: perceived security, perceived usefulness, perceived ease of use, consumer trust, and malware attack. A few variables from the Technology Acceptance Model (TAM) were employed to examine the intention to use online banking of ecommerce users. The term "online banking intention" refers to a person's plan to use their payment method to pay for a product or service. Therefore, it's important to look into the role that these six dimensions play in shaping e-commerce consumers' intentions when it comes to online banking. In recent years, e-commerce in Malaysia has expanded rapidly. For online stores to succeed, they need to differentiate themselves from the competition by increasing their customers' propensity to make a purchase. The information for this study was gathered from the 380 respondents of Kota Bharu who took part in online surveys about their online banking services. For the statistical analysis, we used Statistical Package for Social Science (SPSS) version 26.0. As a result, the study relies on Pearson's correlation analysis. Therefore, it is recommended that e-commerce platforms use appropriate specific ways to strengthen those parts and the online banking purpose. 2023-01-23 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13057/1/SAK10.pdf Azila Anuar and Darshini Ravintharan and Mohamad Ameer Hafies Rosli and Ng Chai Xuan (2023) Factor influencing the intention to use E-Commerce among generation-y in Kota Bharu. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The purpose of this research is to determine what factors entice generation y in Kota Bharu to use internet banking for online purchases. Intention to use online banking purpose was found to be a dependent variable after five independent variables were analysed: perceived security, perceived usefulness, perceived ease of use, consumer trust, and malware attack. A few variables from the Technology Acceptance Model (TAM) were employed to examine the intention to use online banking of ecommerce users. The term "online banking intention" refers to a person's plan to use their payment method to pay for a product or service. Therefore, it's important to look into the role that these six dimensions play in shaping e-commerce consumers' intentions when it comes to online banking. In recent years, e-commerce in Malaysia has expanded rapidly. For online stores to succeed, they need to differentiate themselves from the competition by increasing their customers' propensity to make a purchase. The information for this study was gathered from the 380 respondents of Kota Bharu who took part in online surveys about their online banking services. For the statistical analysis, we used Statistical Package for Social Science (SPSS) version 26.0. As a result, the study relies on Pearson's correlation analysis. Therefore, it is recommended that e-commerce platforms use appropriate specific ways to strengthen those parts and the online banking purpose.
format Undergraduate Final Project Report
author Azila Anuar
Darshini Ravintharan
Mohamad Ameer Hafies Rosli
Ng Chai Xuan
spellingShingle Azila Anuar
Darshini Ravintharan
Mohamad Ameer Hafies Rosli
Ng Chai Xuan
Factor influencing the intention to use E-Commerce among generation-y in Kota Bharu
author_facet Azila Anuar
Darshini Ravintharan
Mohamad Ameer Hafies Rosli
Ng Chai Xuan
author_sort Azila Anuar
title Factor influencing the intention to use E-Commerce among generation-y in Kota Bharu
title_short Factor influencing the intention to use E-Commerce among generation-y in Kota Bharu
title_full Factor influencing the intention to use E-Commerce among generation-y in Kota Bharu
title_fullStr Factor influencing the intention to use E-Commerce among generation-y in Kota Bharu
title_full_unstemmed Factor influencing the intention to use E-Commerce among generation-y in Kota Bharu
title_sort factor influencing the intention to use e-commerce among generation-y in kota bharu
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13057/1/SAK10.pdf
http://discol.umk.edu.my/id/eprint/13057/
_version_ 1764285840230449152
score 13.222552

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