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Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19

The COVID-19 pandemic has impacted many people’s lives and motivations, and their shopping behavior has changed as a result. Due to the implementation of MCO, people’s movement is restricted, and most physical stores are closed, consumer online purchasing increased and has become common. The objecti...

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Main Authors: Ahmad Nur Izzat Ahmad Nuzulan, Aini Shathirah Kang Si Long @ Abdul Rahman, Boon Chie Ying, Hadaina Husna Nornizar
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13038/1/SAK4.pdf
http://discol.umk.edu.my/id/eprint/13038/
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spelling my.umk.eprints.130382023-04-18T07:44:05Z http://discol.umk.edu.my/id/eprint/13038/ Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19 Ahmad Nur Izzat Ahmad Nuzulan Aini Shathirah Kang Si Long @ Abdul Rahman Boon Chie Ying Hadaina Husna Nornizar The COVID-19 pandemic has impacted many people’s lives and motivations, and their shopping behavior has changed as a result. Due to the implementation of MCO, people’s movement is restricted, and most physical stores are closed, consumer online purchasing increased and has become common. The objective of this study is to examine the influence factors on online purchase intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post-Covid-19. Six factors are examined which are perceived ease of use, perceived usefulness, price, website design quality, trust, and perceived risk. The research used a simple random sampling technique to collect the sample. Besides, 260 valid responses were collected from UMK students through an online Google Form consisting of four main sections. The IBM SPSS Statistics version 26 was then used to analyze the data that had been obtained. The result has clearly shown that perceived usefulness, trust, and perceived risk had a positive significance on online purchasing intention among Commerce students. Thus, H2, H5, and H6 were accepted. While H1, H3, and H4 were rejected as the perceived ease of use, price, and website design quality were negatively significant on online purchase intention. Also, the study’s implications, limitations, and recommendations for further research were examined. 2023-01-19 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13038/1/SAK4.pdf Ahmad Nur Izzat Ahmad Nuzulan and Aini Shathirah Kang Si Long @ Abdul Rahman and Boon Chie Ying and Hadaina Husna Nornizar (2023) Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The COVID-19 pandemic has impacted many people’s lives and motivations, and their shopping behavior has changed as a result. Due to the implementation of MCO, people’s movement is restricted, and most physical stores are closed, consumer online purchasing increased and has become common. The objective of this study is to examine the influence factors on online purchase intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post-Covid-19. Six factors are examined which are perceived ease of use, perceived usefulness, price, website design quality, trust, and perceived risk. The research used a simple random sampling technique to collect the sample. Besides, 260 valid responses were collected from UMK students through an online Google Form consisting of four main sections. The IBM SPSS Statistics version 26 was then used to analyze the data that had been obtained. The result has clearly shown that perceived usefulness, trust, and perceived risk had a positive significance on online purchasing intention among Commerce students. Thus, H2, H5, and H6 were accepted. While H1, H3, and H4 were rejected as the perceived ease of use, price, and website design quality were negatively significant on online purchase intention. Also, the study’s implications, limitations, and recommendations for further research were examined.
format Undergraduate Final Project Report
author Ahmad Nur Izzat Ahmad Nuzulan
Aini Shathirah Kang Si Long @ Abdul Rahman
Boon Chie Ying
Hadaina Husna Nornizar
spellingShingle Ahmad Nur Izzat Ahmad Nuzulan
Aini Shathirah Kang Si Long @ Abdul Rahman
Boon Chie Ying
Hadaina Husna Nornizar
Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19
author_facet Ahmad Nur Izzat Ahmad Nuzulan
Aini Shathirah Kang Si Long @ Abdul Rahman
Boon Chie Ying
Hadaina Husna Nornizar
author_sort Ahmad Nur Izzat Ahmad Nuzulan
title Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19
title_short Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19
title_full Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19
title_fullStr Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19
title_full_unstemmed Factors influencing online purchasing intention among entrepreneurship (commerce) students of Universiti Malaysia Kelantan during post Covid-19
title_sort factors influencing online purchasing intention among entrepreneurship (commerce) students of universiti malaysia kelantan during post covid-19
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13038/1/SAK4.pdf
http://discol.umk.edu.my/id/eprint/13038/
_version_ 1764227182089994240
score 13.211869

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