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Individual perceived security and privacy of mobile application in hospitality industry

Mobile applications are digitally important to customers because of advances in mobile technology, mobile access to high -speed internet, and the interactivity of mobile phone interfaces. The mobile applications experience is critical in the context of hospitality industry, but the mechanism of cust...

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Main Authors: Nick Mhthir Bitis, Nur Atiqah Mohd Yacob, Nur Atirah Izzati Suzuki, Nur Azmira Natasya Azhar
Format: Undergraduate Final Project Report
Language:English
Published: 2022
Online Access:http://discol.umk.edu.my/id/eprint/12543/1/H22%20PPTA2%20REPORT.pdf
http://discol.umk.edu.my/id/eprint/12543/
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spelling my.umk.eprints.125432023-04-03T09:43:46Z http://discol.umk.edu.my/id/eprint/12543/ Individual perceived security and privacy of mobile application in hospitality industry Nick Mhthir Bitis Nur Atiqah Mohd Yacob Nur Atirah Izzati Suzuki Nur Azmira Natasya Azhar Mobile applications are digitally important to customers because of advances in mobile technology, mobile access to high -speed internet, and the interactivity of mobile phone interfaces. The mobile applications experience is critical in the context of hospitality industry, but the mechanism of customer intention development is still unknown. The objective of this study is to examine the relationship between interactivity, functionality and perceived ease to use of mobile applications to perceived security and privacy. There are 335 respondents from Universiti Malaysia Kelantan (UMK) Pengkalan Chepa of FHPK students involved to answers the questionnaires conducted by the researcher. Google form was used to distribute the questionnaire and collected the data. The data collected through questionnaire surveys and SPSS software were used for the decision analysis processes. Descriptive analysis, reliability test and inferential analysis which is Pearson correlation were performed in this study. The findings showed that the interactivity, functionality and perceived ease to use have relationship with p-value less than 0.001. The result indicates that there is a significant relationship of interactivity,functionality and perceived ease to use of mobile applications to perceived security and privacy. A few recommendations related to the study have been proposed by the researchers. 2022-06-24 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/12543/1/H22%20PPTA2%20REPORT.pdf Nick Mhthir Bitis and Nur Atiqah Mohd Yacob and Nur Atirah Izzati Suzuki and Nur Azmira Natasya Azhar (2022) Individual perceived security and privacy of mobile application in hospitality industry. Final Year Project thesis, UNIVERSITI MALAYSIA KELANTAN. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Mobile applications are digitally important to customers because of advances in mobile technology, mobile access to high -speed internet, and the interactivity of mobile phone interfaces. The mobile applications experience is critical in the context of hospitality industry, but the mechanism of customer intention development is still unknown. The objective of this study is to examine the relationship between interactivity, functionality and perceived ease to use of mobile applications to perceived security and privacy. There are 335 respondents from Universiti Malaysia Kelantan (UMK) Pengkalan Chepa of FHPK students involved to answers the questionnaires conducted by the researcher. Google form was used to distribute the questionnaire and collected the data. The data collected through questionnaire surveys and SPSS software were used for the decision analysis processes. Descriptive analysis, reliability test and inferential analysis which is Pearson correlation were performed in this study. The findings showed that the interactivity, functionality and perceived ease to use have relationship with p-value less than 0.001. The result indicates that there is a significant relationship of interactivity,functionality and perceived ease to use of mobile applications to perceived security and privacy. A few recommendations related to the study have been proposed by the researchers.
format Undergraduate Final Project Report
author Nick Mhthir Bitis
Nur Atiqah Mohd Yacob
Nur Atirah Izzati Suzuki
Nur Azmira Natasya Azhar
spellingShingle Nick Mhthir Bitis
Nur Atiqah Mohd Yacob
Nur Atirah Izzati Suzuki
Nur Azmira Natasya Azhar
Individual perceived security and privacy of mobile application in hospitality industry
author_facet Nick Mhthir Bitis
Nur Atiqah Mohd Yacob
Nur Atirah Izzati Suzuki
Nur Azmira Natasya Azhar
author_sort Nick Mhthir Bitis
title Individual perceived security and privacy of mobile application in hospitality industry
title_short Individual perceived security and privacy of mobile application in hospitality industry
title_full Individual perceived security and privacy of mobile application in hospitality industry
title_fullStr Individual perceived security and privacy of mobile application in hospitality industry
title_full_unstemmed Individual perceived security and privacy of mobile application in hospitality industry
title_sort individual perceived security and privacy of mobile application in hospitality industry
publishDate 2022
url http://discol.umk.edu.my/id/eprint/12543/1/H22%20PPTA2%20REPORT.pdf
http://discol.umk.edu.my/id/eprint/12543/
_version_ 1763304401261297664
score 13.211869

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