The effect of online restaurant menus on consumers’ purchase intentions in Klang Valley Malaysia
The study investigates the impact of online restaurant menus on consumers' purchase intentions in Klang Valley Malaysia, with the goal of determining the relationship between menu visual appeal, menu informativeness, and food desire on consumers’ purchase intentions. The online restaurant menus...
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| Main Authors: | , , , |
|---|---|
| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2022
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| Online Access: | http://discol.umk.edu.my/id/eprint/12542/1/H21%20REPORT.pdf http://discol.umk.edu.my/id/eprint/12542/ |
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