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The factors influencing awareness of family takaful among the working community in Malaysia

The purpose of this research is to study the factors influencing awareness of family takaful among the working community in Malaysia. This study reviewed the literature of past research of the factors influencing awareness of family takaful among the working community in Malaysia. The main the facto...

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Main Authors: Nurul Atirah Karim, Nurul Farhana Hishamuddin, Nurul Fatihah Najwa Mat Kholil, Nurul Hafizah Mohd Kashfi
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/12166/1/GROUP%2033%20%282%29.pdf
http://discol.umk.edu.my/id/eprint/12166/
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spelling my.umk.eprints.121662023-04-18T06:48:00Z http://discol.umk.edu.my/id/eprint/12166/ The factors influencing awareness of family takaful among the working community in Malaysia Nurul Atirah Karim Nurul Farhana Hishamuddin Nurul Fatihah Najwa Mat Kholil Nurul Hafizah Mohd Kashfi The purpose of this research is to study the factors influencing awareness of family takaful among the working community in Malaysia. This study reviewed the literature of past research of the factors influencing awareness of family takaful among the working community in Malaysia. The main the factors influencing awareness of family takaful are service quality, Shariah view, attitude, social influence, and knowledge. There are 384 respondents have been collected among the working community in Malaysia. These collected data were analysed using SPSS version 26 and the result gathered through Pearson Correlation Coefficient and Multiple Regression. The researcher has developed six hypotheses. The result show that service quality, Shariah view, attitude, social influence, and knowledge had significantly positive relationship between awareness of family takaful. The findings of the study are important for Islamic financial institutions, especially for takaful companies to revamp their marketing strategies. With enhanced understanding regarding factor that effect the individual intention to purchase family takaful, so that the takaful companies can sell their products in a more effective manner to increase their market share. 2023-01-18 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/12166/1/GROUP%2033%20%282%29.pdf Nurul Atirah Karim and Nurul Farhana Hishamuddin and Nurul Fatihah Najwa Mat Kholil and Nurul Hafizah Mohd Kashfi (2023) The factors influencing awareness of family takaful among the working community in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The purpose of this research is to study the factors influencing awareness of family takaful among the working community in Malaysia. This study reviewed the literature of past research of the factors influencing awareness of family takaful among the working community in Malaysia. The main the factors influencing awareness of family takaful are service quality, Shariah view, attitude, social influence, and knowledge. There are 384 respondents have been collected among the working community in Malaysia. These collected data were analysed using SPSS version 26 and the result gathered through Pearson Correlation Coefficient and Multiple Regression. The researcher has developed six hypotheses. The result show that service quality, Shariah view, attitude, social influence, and knowledge had significantly positive relationship between awareness of family takaful. The findings of the study are important for Islamic financial institutions, especially for takaful companies to revamp their marketing strategies. With enhanced understanding regarding factor that effect the individual intention to purchase family takaful, so that the takaful companies can sell their products in a more effective manner to increase their market share.
format Undergraduate Final Project Report
author Nurul Atirah Karim
Nurul Farhana Hishamuddin
Nurul Fatihah Najwa Mat Kholil
Nurul Hafizah Mohd Kashfi
spellingShingle Nurul Atirah Karim
Nurul Farhana Hishamuddin
Nurul Fatihah Najwa Mat Kholil
Nurul Hafizah Mohd Kashfi
The factors influencing awareness of family takaful among the working community in Malaysia
author_facet Nurul Atirah Karim
Nurul Farhana Hishamuddin
Nurul Fatihah Najwa Mat Kholil
Nurul Hafizah Mohd Kashfi
author_sort Nurul Atirah Karim
title The factors influencing awareness of family takaful among the working community in Malaysia
title_short The factors influencing awareness of family takaful among the working community in Malaysia
title_full The factors influencing awareness of family takaful among the working community in Malaysia
title_fullStr The factors influencing awareness of family takaful among the working community in Malaysia
title_full_unstemmed The factors influencing awareness of family takaful among the working community in Malaysia
title_sort factors influencing awareness of family takaful among the working community in malaysia
publishDate 2023
url http://discol.umk.edu.my/id/eprint/12166/1/GROUP%2033%20%282%29.pdf
http://discol.umk.edu.my/id/eprint/12166/
_version_ 1764227170935242752
score 13.211869

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