Staff View: The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK)

The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK)

The Islamic Banking and Financial System is one activity that complies with Shariah or the laws allowed in Islam. However, positive or negative perceptions, especially from customers, play an essential role in determining the establishment of Islamic banking and finance. Therefore, this study was co...

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Main Authors:	Nuraisyah Fitrah Khalid, Nurarinnatasha Abdul Rahim, Nuratikah Shobirah Mat Sabli, Nurazlina Abdullah Sani
Format:	Undergraduate Final Project Report
Language:	English
Published:	2023
Online Access:	http://discol.umk.edu.my/id/eprint/12152/1/GROUP%2028.pdf http://discol.umk.edu.my/id/eprint/12152/
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id	my.umk.eprints.12152
record_format	eprints
spelling	my.umk.eprints.121522023-04-18T06:54:52Z http://discol.umk.edu.my/id/eprint/12152/ The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK) Nuraisyah Fitrah Khalid Nurarinnatasha Abdul Rahim Nuratikah Shobirah Mat Sabli Nurazlina Abdullah Sani The Islamic Banking and Financial System is one activity that complies with Shariah or the laws allowed in Islam. However, positive or negative perceptions, especially from customers, play an essential role in determining the establishment of Islamic banking and finance. Therefore, this study was conducted to examine the factors that influence customers’ perceptions towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance program (SAB) students in Universiti Malaysia Kelantan (UMK). The study found that the factors influencing customers’ perception towards IBF are social, religiosity, perceived risk, and perceived image. The approach used for this study is based on a quantitative method consisting of a questionnaire given online through Google Forms to the respondents. This study’s results show a positive relationship between social influence (0.796, p=0.000), religiosity (0.694, p=0.000), perceived risk (0.716, p=0.000), and perceived image (0.716, p=0.000) with customers’ perception towards IBF among SAB students in UMK. This study adds to the body of knowledge in Islamic banking while imparting organizational knowledge through its suggestions. With an increased understanding of the factors influencing customer perceptions of products provided by IBF institutions, banks can introduce and sell their products more effectively to customers and increase their market share. It implies that Islamic banking executives should take all necessary measures to adopt marketing strategies and other initiatives to ensure that all clients of Islamic banks have the greatest possible awareness, comprehension, and favorable perception of the products and services provided by Islamic banking. 2023-01-18 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/12152/1/GROUP%2028.pdf Nuraisyah Fitrah Khalid and Nurarinnatasha Abdul Rahim and Nuratikah Shobirah Mat Sabli and Nurazlina Abdullah Sani (2023) The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK). Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution	Universiti Malaysia Kelantan
building	Perpustakaan Universiti Malaysia Kelantan
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Kelantan
content_source	UMK Institutional Repository
url_provider	http://umkeprints.umk.edu.my/
language	English
description	The Islamic Banking and Financial System is one activity that complies with Shariah or the laws allowed in Islam. However, positive or negative perceptions, especially from customers, play an essential role in determining the establishment of Islamic banking and finance. Therefore, this study was conducted to examine the factors that influence customers’ perceptions towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance program (SAB) students in Universiti Malaysia Kelantan (UMK). The study found that the factors influencing customers’ perception towards IBF are social, religiosity, perceived risk, and perceived image. The approach used for this study is based on a quantitative method consisting of a questionnaire given online through Google Forms to the respondents. This study’s results show a positive relationship between social influence (0.796, p=0.000), religiosity (0.694, p=0.000), perceived risk (0.716, p=0.000), and perceived image (0.716, p=0.000) with customers’ perception towards IBF among SAB students in UMK. This study adds to the body of knowledge in Islamic banking while imparting organizational knowledge through its suggestions. With an increased understanding of the factors influencing customer perceptions of products provided by IBF institutions, banks can introduce and sell their products more effectively to customers and increase their market share. It implies that Islamic banking executives should take all necessary measures to adopt marketing strategies and other initiatives to ensure that all clients of Islamic banks have the greatest possible awareness, comprehension, and favorable perception of the products and services provided by Islamic banking.
format	Undergraduate Final Project Report
author	Nuraisyah Fitrah Khalid Nurarinnatasha Abdul Rahim Nuratikah Shobirah Mat Sabli Nurazlina Abdullah Sani
spellingShingle	Nuraisyah Fitrah Khalid Nurarinnatasha Abdul Rahim Nuratikah Shobirah Mat Sabli Nurazlina Abdullah Sani The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK)
author_facet	Nuraisyah Fitrah Khalid Nurarinnatasha Abdul Rahim Nuratikah Shobirah Mat Sabli Nurazlina Abdullah Sani
author_sort	Nuraisyah Fitrah Khalid
title	The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK)
title_short	The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK)
title_full	The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK)
title_fullStr	The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK)
title_full_unstemmed	The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK)
title_sort	study of factors influencing customer’s perception towards islamic banking and finance (ibf) among islamic banking and finance program (sab) students in universiti malaysia kelantan (umk)
publishDate	2023
url	http://discol.umk.edu.my/id/eprint/12152/1/GROUP%2028.pdf http://discol.umk.edu.my/id/eprint/12152/
_version_	1764227170646884352
score	13.211869

The study of factors influencing customer’s perception towards Islamic Banking and Finance (IBF) among Islamic Banking and Finance Program (SAB) students in Universiti Malaysia Kelantan (UMK)

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