Cover Image

Factors influencing the preference of customers toward using the products and services of Islamic banking in Malaysia

This research paper analyzes the factors influencing the preference of customers toward using the products and services of Islamic Banking in Malaysia. This study concentrated on the four independent variables and one dependent variable. Consumer desire for Islamic banking products and services is a...

Full description

Saved in:
Bibliographic Details
Main Authors: Noorita Jaafar, Nor Hanan Mohd Azlan, Nor Sahira Ismail, Nor Salsabila Mat Saluwi
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/12135/1/FULL%20REPORT%20GROUP%2017.pdf
http://discol.umk.edu.my/id/eprint/12135/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.umk.eprints.12135
record_format eprints
spelling my.umk.eprints.121352023-03-28T03:13:48Z http://discol.umk.edu.my/id/eprint/12135/ Factors influencing the preference of customers toward using the products and services of Islamic banking in Malaysia Noorita Jaafar Nor Hanan Mohd Azlan Nor Sahira Ismail Nor Salsabila Mat Saluwi This research paper analyzes the factors influencing the preference of customers toward using the products and services of Islamic Banking in Malaysia. This study concentrated on the four independent variables and one dependent variable. Consumer desire for Islamic banking products and services is a dependent variable, whereas the attitude, image of bank, religion, and service quality are independent factors. A purposive sampling technique method was employed to collect the data from 384 respondents who use Islamic banking in Malaysia. Data was gathered through the questionnaire, which was distributed through Whatsapp, Facebook, and Instagram. According to the Multiple Linear Regression (MLR) aided by Statistical Programmers for Social Sciences (SPSS), attitude and religiosity has a significant impact on Malaysian consumers' decisions to use Islamic banking products and services while the image of the bank and service quality did not significant. In conclusion, not all of the factors in this study affected the preferences of customers toward using the products and services of Islamic Banking in Malaysia. 2023-02-28 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/12135/1/FULL%20REPORT%20GROUP%2017.pdf Noorita Jaafar and Nor Hanan Mohd Azlan and Nor Sahira Ismail and Nor Salsabila Mat Saluwi (2023) Factors influencing the preference of customers toward using the products and services of Islamic banking in Malaysia. Final Year Project thesis, UNIVERSITI MALAYSIA KELANTAN. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This research paper analyzes the factors influencing the preference of customers toward using the products and services of Islamic Banking in Malaysia. This study concentrated on the four independent variables and one dependent variable. Consumer desire for Islamic banking products and services is a dependent variable, whereas the attitude, image of bank, religion, and service quality are independent factors. A purposive sampling technique method was employed to collect the data from 384 respondents who use Islamic banking in Malaysia. Data was gathered through the questionnaire, which was distributed through Whatsapp, Facebook, and Instagram. According to the Multiple Linear Regression (MLR) aided by Statistical Programmers for Social Sciences (SPSS), attitude and religiosity has a significant impact on Malaysian consumers' decisions to use Islamic banking products and services while the image of the bank and service quality did not significant. In conclusion, not all of the factors in this study affected the preferences of customers toward using the products and services of Islamic Banking in Malaysia.
format Undergraduate Final Project Report
author Noorita Jaafar
Nor Hanan Mohd Azlan
Nor Sahira Ismail
Nor Salsabila Mat Saluwi
spellingShingle Noorita Jaafar
Nor Hanan Mohd Azlan
Nor Sahira Ismail
Nor Salsabila Mat Saluwi
Factors influencing the preference of customers toward using the products and services of Islamic banking in Malaysia
author_facet Noorita Jaafar
Nor Hanan Mohd Azlan
Nor Sahira Ismail
Nor Salsabila Mat Saluwi
author_sort Noorita Jaafar
title Factors influencing the preference of customers toward using the products and services of Islamic banking in Malaysia
title_short Factors influencing the preference of customers toward using the products and services of Islamic banking in Malaysia
title_full Factors influencing the preference of customers toward using the products and services of Islamic banking in Malaysia
title_fullStr Factors influencing the preference of customers toward using the products and services of Islamic banking in Malaysia
title_full_unstemmed Factors influencing the preference of customers toward using the products and services of Islamic banking in Malaysia
title_sort factors influencing the preference of customers toward using the products and services of islamic banking in malaysia
publishDate 2023
url http://discol.umk.edu.my/id/eprint/12135/1/FULL%20REPORT%20GROUP%2017.pdf
http://discol.umk.edu.my/id/eprint/12135/
_version_ 1763304394251567104
score 13.211869

Similar Items