Strategic management for business sustainability : A case of traditional herbal medicine company
A business is easy to create but it is difficult to sustain for a long period. It is because the taste and preference of consumer will change over the time. A successful entrepreneur will alert and use strategic management effectively. The case analysis is based on small entrepreneur company who pro...
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| Format: | MBA/DBA Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/114/ |
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