The relationship between the capabilities, absorptive capacity and sustainable competitive advantage of small and medium enterprises (SMEs) in Malaysia
Small and medium enterprises (SMEs) in the service sector are currently facing major challenges in maintaining their sustainable competitive advantage (SCA) as the majority of them offer homogeneous products and services. This factor has led to rivalry and increasing competition among them. To inves...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/11383/1/Nurul%20Huda%20Binti%20Md%20Yatim.pdf http://discol.umk.edu.my/id/eprint/11383/ |
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