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Rebranding spa image: A case study of Karar enterprise (Karar SPA)

Karar Spa is belongs to Nurul Hidayah binti Shuib who is young lady and be as entrepreneur when she was 26 years old. The level of her business is a microenterprise that is earn about RM8,000 to RM10,000 per month. She start her business by getting loan from her family about RM80,000. She start the...

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Main Author: Yusnor Izzah Mohd Yusop
Format: MBA/DBA Final Project Report
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/112/
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spelling my.umk.eprints.1122022-08-04T03:29:29Z http://discol.umk.edu.my/id/eprint/112/ Rebranding spa image: A case study of Karar enterprise (Karar SPA) Yusnor Izzah Mohd Yusop Karar Spa is belongs to Nurul Hidayah binti Shuib who is young lady and be as entrepreneur when she was 26 years old. The level of her business is a microenterprise that is earn about RM8,000 to RM10,000 per month. She start her business by getting loan from her family about RM80,000. She start the business, with having experienced in hotel and resort at Seremban as a therapist and then getting promotion as supervisor and then manager. She was learning about skills, management and marketing at the work place. Currently, Karar Spa have high turnover of staff and have challenge in increasing her new customer. Karar Spa also difficult to getting loan and grant from government agency due to have not getting license from local authority. At the same time, Karar Spa wants to expend her business by getting more sales. Through this case study, Karar Spa should go through the rebranding image via re do the business model. In this case study, business model canvas is suggested. In this case study, it also shows the step of how to do business model canvas for Karar Spa. 2014 MBA/DBA Final Project Report NonPeerReviewed Yusnor Izzah Mohd Yusop (2014) Rebranding spa image: A case study of Karar enterprise (Karar SPA). Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Karar Spa is belongs to Nurul Hidayah binti Shuib who is young lady and be as entrepreneur when she was 26 years old. The level of her business is a microenterprise that is earn about RM8,000 to RM10,000 per month. She start her business by getting loan from her family about RM80,000. She start the business, with having experienced in hotel and resort at Seremban as a therapist and then getting promotion as supervisor and then manager. She was learning about skills, management and marketing at the work place. Currently, Karar Spa have high turnover of staff and have challenge in increasing her new customer. Karar Spa also difficult to getting loan and grant from government agency due to have not getting license from local authority. At the same time, Karar Spa wants to expend her business by getting more sales. Through this case study, Karar Spa should go through the rebranding image via re do the business model. In this case study, business model canvas is suggested. In this case study, it also shows the step of how to do business model canvas for Karar Spa.
format MBA/DBA Final Project Report
author Yusnor Izzah Mohd Yusop
spellingShingle Yusnor Izzah Mohd Yusop
Rebranding spa image: A case study of Karar enterprise (Karar SPA)
author_facet Yusnor Izzah Mohd Yusop
author_sort Yusnor Izzah Mohd Yusop
title Rebranding spa image: A case study of Karar enterprise (Karar SPA)
title_short Rebranding spa image: A case study of Karar enterprise (Karar SPA)
title_full Rebranding spa image: A case study of Karar enterprise (Karar SPA)
title_fullStr Rebranding spa image: A case study of Karar enterprise (Karar SPA)
title_full_unstemmed Rebranding spa image: A case study of Karar enterprise (Karar SPA)
title_sort rebranding spa image: a case study of karar enterprise (karar spa)
publishDate 2014
url http://discol.umk.edu.my/id/eprint/112/
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score 13.211869

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