Managing co-production in a servitization context: an analysis of the roles of contracting.
The essence of the transition process from a pure manufacturing firm towards servitization is the shift from selling the product alone to selling an integrated product and services package. This process entails significant co-production activities with the customer. To date, little empirical researc...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2020
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| Online Access: | http://discol.umk.edu.my/id/eprint/10754/1/Kasmaruddin%20Che%20Hussin.pdf http://discol.umk.edu.my/id/eprint/10754/ |
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