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Digital marketing business strategy: a case study of Katang gym.

Marketing strategy for fitness center is important as a business overall game plan for reaching people and turning them into their customer. The objectives of the study is to know and determine the marketing strategy application in fitness center. Katang Gym have been chosen as the sample and market...

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Main Author: Muhammad Azfar Dolmat
Format: MBA/DBA Final Project Report
Language:English
Published: 2017
Online Access:http://discol.umk.edu.my/id/eprint/10711/1/MUHAMMAD%20AZFAR%20BIN%20DOLMAT.pdf
http://discol.umk.edu.my/id/eprint/10711/
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id my.umk.eprints.10711
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spelling my.umk.eprints.107112022-08-28T07:22:56Z http://discol.umk.edu.my/id/eprint/10711/ Digital marketing business strategy: a case study of Katang gym. Muhammad Azfar Dolmat Marketing strategy for fitness center is important as a business overall game plan for reaching people and turning them into their customer. The objectives of the study is to know and determine the marketing strategy application in fitness center. Katang Gym have been chosen as the sample and marketing mix 4P’s were used as analysis instrument. The analysis is about product, place, price and promotion strategy that currently use by Katang Gym. The method and data collection were based on the interview. The result of the analysis found that Katang Gym only use the tradition flyers distribution and social media like WhatsApp application in their marketing strategy. The feedback from the customer are not as expected and after the emerging of competitors in the market, Katang Gym gets into problems. Regaining competitive advantages is a must and further findings about digital marketing was done. Later, SWOT analysis was conducted to conclude a suggestion it is compulsory to add digital marketing in Katang Gym’s marketing strategy. 2017 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/10711/1/MUHAMMAD%20AZFAR%20BIN%20DOLMAT.pdf Muhammad Azfar Dolmat (2017) Digital marketing business strategy: a case study of Katang gym. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Marketing strategy for fitness center is important as a business overall game plan for reaching people and turning them into their customer. The objectives of the study is to know and determine the marketing strategy application in fitness center. Katang Gym have been chosen as the sample and marketing mix 4P’s were used as analysis instrument. The analysis is about product, place, price and promotion strategy that currently use by Katang Gym. The method and data collection were based on the interview. The result of the analysis found that Katang Gym only use the tradition flyers distribution and social media like WhatsApp application in their marketing strategy. The feedback from the customer are not as expected and after the emerging of competitors in the market, Katang Gym gets into problems. Regaining competitive advantages is a must and further findings about digital marketing was done. Later, SWOT analysis was conducted to conclude a suggestion it is compulsory to add digital marketing in Katang Gym’s marketing strategy.
format MBA/DBA Final Project Report
author Muhammad Azfar Dolmat
spellingShingle Muhammad Azfar Dolmat
Digital marketing business strategy: a case study of Katang gym.
author_facet Muhammad Azfar Dolmat
author_sort Muhammad Azfar Dolmat
title Digital marketing business strategy: a case study of Katang gym.
title_short Digital marketing business strategy: a case study of Katang gym.
title_full Digital marketing business strategy: a case study of Katang gym.
title_fullStr Digital marketing business strategy: a case study of Katang gym.
title_full_unstemmed Digital marketing business strategy: a case study of Katang gym.
title_sort digital marketing business strategy: a case study of katang gym.
publishDate 2017
url http://discol.umk.edu.my/id/eprint/10711/1/MUHAMMAD%20AZFAR%20BIN%20DOLMAT.pdf
http://discol.umk.edu.my/id/eprint/10711/
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score 13.211869

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