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The influence of media literacy on social change values among consumers in Sarawak.

Consumers play a vital role in the growth of enterprises and economic development. There are ample studies on the influence of media literacy on social change values among consumers but not many studies have focused on consumers in Sarawak. The Sarawak geographical and business environment makes it...

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Main Author: Gesna Anak Michael Jepus,
Format: MBA/DBA Final Project Report
Language:English
Published: 2017
Online Access:http://discol.umk.edu.my/id/eprint/10704/1/GESNA%20ANAK%20MICHAEL%20JEPUS.pdf
http://discol.umk.edu.my/id/eprint/10704/
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spelling my.umk.eprints.107042022-08-14T06:51:29Z http://discol.umk.edu.my/id/eprint/10704/ The influence of media literacy on social change values among consumers in Sarawak. Gesna Anak Michael Jepus, Consumers play a vital role in the growth of enterprises and economic development. There are ample studies on the influence of media literacy on social change values among consumers but not many studies have focused on consumers in Sarawak. The Sarawak geographical and business environment makes it exciting for the researcher to explore more on this relationship. The main purpose of this research is to study the influence of media literacy on social change values among consumers in Sarawak. The variables in this research are media literacy, as the independent variable and social change values, as the dependent variable. There were 55 random sample respondents chosen who were all residing in Kuching, Sarawak and had participated in this survey. A Statistical Package for Social Science (SPSS) version 22 software was used to analyse the data collected from respondents. The descriptive analysis on the data showed that there was a positive and significant relationship between media literacy and social change values among consumers in Sarawak; thus, supporting the research objectives of this study. The researcher also discussed areas for future research in this study. 2017 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/10704/1/GESNA%20ANAK%20MICHAEL%20JEPUS.pdf Gesna Anak Michael Jepus, (2017) The influence of media literacy on social change values among consumers in Sarawak. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Consumers play a vital role in the growth of enterprises and economic development. There are ample studies on the influence of media literacy on social change values among consumers but not many studies have focused on consumers in Sarawak. The Sarawak geographical and business environment makes it exciting for the researcher to explore more on this relationship. The main purpose of this research is to study the influence of media literacy on social change values among consumers in Sarawak. The variables in this research are media literacy, as the independent variable and social change values, as the dependent variable. There were 55 random sample respondents chosen who were all residing in Kuching, Sarawak and had participated in this survey. A Statistical Package for Social Science (SPSS) version 22 software was used to analyse the data collected from respondents. The descriptive analysis on the data showed that there was a positive and significant relationship between media literacy and social change values among consumers in Sarawak; thus, supporting the research objectives of this study. The researcher also discussed areas for future research in this study.
format MBA/DBA Final Project Report
author Gesna Anak Michael Jepus,
spellingShingle Gesna Anak Michael Jepus,
The influence of media literacy on social change values among consumers in Sarawak.
author_facet Gesna Anak Michael Jepus,
author_sort Gesna Anak Michael Jepus,
title The influence of media literacy on social change values among consumers in Sarawak.
title_short The influence of media literacy on social change values among consumers in Sarawak.
title_full The influence of media literacy on social change values among consumers in Sarawak.
title_fullStr The influence of media literacy on social change values among consumers in Sarawak.
title_full_unstemmed The influence of media literacy on social change values among consumers in Sarawak.
title_sort influence of media literacy on social change values among consumers in sarawak.
publishDate 2017
url http://discol.umk.edu.my/id/eprint/10704/1/GESNA%20ANAK%20MICHAEL%20JEPUS.pdf
http://discol.umk.edu.my/id/eprint/10704/
_version_ 1763304279051862016
score 13.211869

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