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Franchising as a new venture strategy growth : A case study of rural restaurant

The purpose of this dissertation is to examine the franchising strategy as an alternative approach for new venture growth. The case involved is a restaurant namely Mom’s Restaurant. Franchising strategy contributes rapid growth expansion of the restaurant and it is has been seen the fastest growth i...

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Main Author: Nur Aziah Mohd Arof
Format: MBA/DBA Final Project Report
Language:English
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/103/1/NUR%20AZIAH%20BINTI%20MOHD%20AROF.pdf
http://discol.umk.edu.my/id/eprint/103/
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spelling my.umk.eprints.1032023-03-29T03:50:03Z http://discol.umk.edu.my/id/eprint/103/ Franchising as a new venture strategy growth : A case study of rural restaurant Nur Aziah Mohd Arof The purpose of this dissertation is to examine the franchising strategy as an alternative approach for new venture growth. The case involved is a restaurant namely Mom’s Restaurant. Franchising strategy contributes rapid growth expansion of the restaurant and it is has been seen the fastest growth in business especially in terms of profit. Previous practises have shown that franchising strategy give an advantage to the management of restaurant because it frame the restaurant to be more effective and efficient. The case involved is Mom’s Restaurant, located at Besut, Terenganu. The TOWS Matrix is used as situational approach tool to elaborate in term of Threats (T), Opportunity (O) which represent the external environment of the restaurant, Weaknesses (W), Strength (S) represent an assessment the internal of restaurant. It is found that 2 main issues are arise in implementing franchising strategy for new venture growth which relate to marketing and resources issues. Two suggestions that are bound with brand, location and supplies were suggested. 2015 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/103/1/NUR%20AZIAH%20BINTI%20MOHD%20AROF.pdf Nur Aziah Mohd Arof (2015) Franchising as a new venture strategy growth : A case study of rural restaurant. Masters thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The purpose of this dissertation is to examine the franchising strategy as an alternative approach for new venture growth. The case involved is a restaurant namely Mom’s Restaurant. Franchising strategy contributes rapid growth expansion of the restaurant and it is has been seen the fastest growth in business especially in terms of profit. Previous practises have shown that franchising strategy give an advantage to the management of restaurant because it frame the restaurant to be more effective and efficient. The case involved is Mom’s Restaurant, located at Besut, Terenganu. The TOWS Matrix is used as situational approach tool to elaborate in term of Threats (T), Opportunity (O) which represent the external environment of the restaurant, Weaknesses (W), Strength (S) represent an assessment the internal of restaurant. It is found that 2 main issues are arise in implementing franchising strategy for new venture growth which relate to marketing and resources issues. Two suggestions that are bound with brand, location and supplies were suggested.
format MBA/DBA Final Project Report
author Nur Aziah Mohd Arof
spellingShingle Nur Aziah Mohd Arof
Franchising as a new venture strategy growth : A case study of rural restaurant
author_facet Nur Aziah Mohd Arof
author_sort Nur Aziah Mohd Arof
title Franchising as a new venture strategy growth : A case study of rural restaurant
title_short Franchising as a new venture strategy growth : A case study of rural restaurant
title_full Franchising as a new venture strategy growth : A case study of rural restaurant
title_fullStr Franchising as a new venture strategy growth : A case study of rural restaurant
title_full_unstemmed Franchising as a new venture strategy growth : A case study of rural restaurant
title_sort franchising as a new venture strategy growth : a case study of rural restaurant
publishDate 2015
url http://discol.umk.edu.my/id/eprint/103/1/NUR%20AZIAH%20BINTI%20MOHD%20AROF.pdf
http://discol.umk.edu.my/id/eprint/103/
_version_ 1763302813920657408
score 13.211869

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