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Impact of using digital batik technology towards customer acceptance in batik industry at Kota Bharu.

This study discuss about the impact of using digital batik printing machine towards customer acceptance in Batik Industry at Kota Bharu. The study was focus in Batik industry at Kota Bharu because nowadays, other country like China and Vietnam try to use batik print to monopoly the batik industry. A...

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Bibliographic Details
Main Author: Nur Arifah Nordin,
Format: MBA/DBA Final Project Report
Language:English
Published: 2019
Subjects:
NK Decorative arts Applied arts Decoration and ornament
Online Access:http://discol.umk.edu.my/id/eprint/10058/1/Nur%20Arifah%20Nordin.pdf
http://discol.umk.edu.my/id/eprint/10058/
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spelling my.umk.eprints.100582022-08-14T08:39:26Z http://discol.umk.edu.my/id/eprint/10058/ Impact of using digital batik technology towards customer acceptance in batik industry at Kota Bharu. Nur Arifah Nordin, NK Decorative arts Applied arts Decoration and ornament This study discuss about the impact of using digital batik printing machine towards customer acceptance in Batik Industry at Kota Bharu. The study was focus in Batik industry at Kota Bharu because nowadays, other country like China and Vietnam try to use batik print to monopoly the batik industry. Almost 20% of the sales in Batik Industry at Malaysia has been decreasing because of new printing technology that have been used by other country to produce Batik. As people from other country expand their Batik industry through technology by producing the high quality product with lower price and variety of design, the Malaysian still argue the issue on copyright of the technique in processing Batik and saying that Batik have to be produce in manual to give the high value because it acts as a symbol of Malaysia culture. This research has using quantitative method by collect data from 153 local people that involve in Batik industry. Reliability test, descriptive analysis, Pearson correlation and lastly multiple regression has been use to analyse raw data. The finding had shown that the price, quality, culture and design have positive correlation and significance towards customer acceptance in Batik Industry. 2019 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/10058/1/Nur%20Arifah%20Nordin.pdf Nur Arifah Nordin, (2019) Impact of using digital batik technology towards customer acceptance in batik industry at Kota Bharu. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
topic NK Decorative arts Applied arts Decoration and ornament
spellingShingle NK Decorative arts Applied arts Decoration and ornament
Nur Arifah Nordin,
Impact of using digital batik technology towards customer acceptance in batik industry at Kota Bharu.
description This study discuss about the impact of using digital batik printing machine towards customer acceptance in Batik Industry at Kota Bharu. The study was focus in Batik industry at Kota Bharu because nowadays, other country like China and Vietnam try to use batik print to monopoly the batik industry. Almost 20% of the sales in Batik Industry at Malaysia has been decreasing because of new printing technology that have been used by other country to produce Batik. As people from other country expand their Batik industry through technology by producing the high quality product with lower price and variety of design, the Malaysian still argue the issue on copyright of the technique in processing Batik and saying that Batik have to be produce in manual to give the high value because it acts as a symbol of Malaysia culture. This research has using quantitative method by collect data from 153 local people that involve in Batik industry. Reliability test, descriptive analysis, Pearson correlation and lastly multiple regression has been use to analyse raw data. The finding had shown that the price, quality, culture and design have positive correlation and significance towards customer acceptance in Batik Industry.
format MBA/DBA Final Project Report
author Nur Arifah Nordin,
author_facet Nur Arifah Nordin,
author_sort Nur Arifah Nordin,
title Impact of using digital batik technology towards customer acceptance in batik industry at Kota Bharu.
title_short Impact of using digital batik technology towards customer acceptance in batik industry at Kota Bharu.
title_full Impact of using digital batik technology towards customer acceptance in batik industry at Kota Bharu.
title_fullStr Impact of using digital batik technology towards customer acceptance in batik industry at Kota Bharu.
title_full_unstemmed Impact of using digital batik technology towards customer acceptance in batik industry at Kota Bharu.
title_sort impact of using digital batik technology towards customer acceptance in batik industry at kota bharu.
publishDate 2019
url http://discol.umk.edu.my/id/eprint/10058/1/Nur%20Arifah%20Nordin.pdf
http://discol.umk.edu.my/id/eprint/10058/
_version_ 1763304195570532352
score 13.211869

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