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A genre analysis of food reviews in a Malaysian online dining guide website / Angelicia Anthony Thane

The ‘Food Culture’ is an increasingly popular notion in our world today. With the Internet, information on various cuisines is easily made available. This phenomenon gives rise to a relatively new digital genre: online food reviews. Hence, this study aims to provide a comprehensive description on...

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Main Author: Angelicia , Anthony Thane
Format: Thesis
Published: 2017
Subjects:
H Social Sciences (General)
Online Access:http://studentsrepo.um.edu.my/9935/2/Angelica_Anthony_Thane.pdf
http://studentsrepo.um.edu.my/9935/1/Angelicia_Anthony_Thane_%E2%80%93_Dissertation.pdf
http://studentsrepo.um.edu.my/9935/
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spelling my.um.stud.99352019-04-11T00:39:25Z A genre analysis of food reviews in a Malaysian online dining guide website / Angelicia Anthony Thane Angelicia , Anthony Thane H Social Sciences (General) The ‘Food Culture’ is an increasingly popular notion in our world today. With the Internet, information on various cuisines is easily made available. This phenomenon gives rise to a relatively new digital genre: online food reviews. Hence, this study aims to provide a comprehensive description on online food review focusing on rhetorical strategies. Swales’s Three-Level Genre model is employed to identify the communicative purpose, rhetorical structures and rhetorical strategies of online food review from a popular Malaysian food website, FriedChilies. The analysis of rhetorical structures is based on a conceptualised framework incorporating both Bhatia’s (2004) move structures for advertising discourse and Askehave & Nielsen’s (2005) move structures for online genre. On the other hand, the rhetorical startegies is focused on visuals as move and relevant discourses found in the reviews. Unlike traditional genre analysis, the present research concentrates on exploring the roles of visuals and accompanying discourses in achieving private intentions of the review. Results of the study shows that the move structure confirms that reviews are of a mixed genre. The findings also demonstrated that while reviews are supposed to be more informative, strong promotional elements are subtly incorporated via usage of visuals and different discourses. This indicates that visuals and discourses may influence and manipulate a genre’s communicative purpose which in turn affects the genre type and its generic description. 2017-03 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/9935/2/Angelica_Anthony_Thane.pdf application/pdf http://studentsrepo.um.edu.my/9935/1/Angelicia_Anthony_Thane_%E2%80%93_Dissertation.pdf Angelicia , Anthony Thane (2017) A genre analysis of food reviews in a Malaysian online dining guide website / Angelicia Anthony Thane. Masters thesis, University of Malaya. http://studentsrepo.um.edu.my/9935/
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Student Repository
url_provider http://studentsrepo.um.edu.my/
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Angelicia , Anthony Thane
A genre analysis of food reviews in a Malaysian online dining guide website / Angelicia Anthony Thane
description The ‘Food Culture’ is an increasingly popular notion in our world today. With the Internet, information on various cuisines is easily made available. This phenomenon gives rise to a relatively new digital genre: online food reviews. Hence, this study aims to provide a comprehensive description on online food review focusing on rhetorical strategies. Swales’s Three-Level Genre model is employed to identify the communicative purpose, rhetorical structures and rhetorical strategies of online food review from a popular Malaysian food website, FriedChilies. The analysis of rhetorical structures is based on a conceptualised framework incorporating both Bhatia’s (2004) move structures for advertising discourse and Askehave & Nielsen’s (2005) move structures for online genre. On the other hand, the rhetorical startegies is focused on visuals as move and relevant discourses found in the reviews. Unlike traditional genre analysis, the present research concentrates on exploring the roles of visuals and accompanying discourses in achieving private intentions of the review. Results of the study shows that the move structure confirms that reviews are of a mixed genre. The findings also demonstrated that while reviews are supposed to be more informative, strong promotional elements are subtly incorporated via usage of visuals and different discourses. This indicates that visuals and discourses may influence and manipulate a genre’s communicative purpose which in turn affects the genre type and its generic description.
format Thesis
author Angelicia , Anthony Thane
author_facet Angelicia , Anthony Thane
author_sort Angelicia , Anthony Thane
title A genre analysis of food reviews in a Malaysian online dining guide website / Angelicia Anthony Thane
title_short A genre analysis of food reviews in a Malaysian online dining guide website / Angelicia Anthony Thane
title_full A genre analysis of food reviews in a Malaysian online dining guide website / Angelicia Anthony Thane
title_fullStr A genre analysis of food reviews in a Malaysian online dining guide website / Angelicia Anthony Thane
title_full_unstemmed A genre analysis of food reviews in a Malaysian online dining guide website / Angelicia Anthony Thane
title_sort genre analysis of food reviews in a malaysian online dining guide website / angelicia anthony thane
publishDate 2017
url http://studentsrepo.um.edu.my/9935/2/Angelica_Anthony_Thane.pdf
http://studentsrepo.um.edu.my/9935/1/Angelicia_Anthony_Thane_%E2%80%93_Dissertation.pdf
http://studentsrepo.um.edu.my/9935/
_version_ 1738506316957089792
score 13.211869

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