City branding : exploring city brand of Kuala Lumpur / Vaani Manickam
The classical definition for branding is all about differentiating the product from its competitors for identification purposes. However, in recent years, brand being a sophisticated tool for countries, cities and destination. They are encouraged to think themselves as a brand. The competition betwe...
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| Format: | Thesis |
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2002
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| Online Access: | http://studentsrepo.um.edu.my/5824/1/CITY_BRANDING%2D_final%2DCD.pdf http://studentsrepo.um.edu.my/5824/ |
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