Internationalization of Malaysian foodservice firms / Lim Kuang Long
This thesis undertakes the research project from an inductive position to shape the result by adopting the qualitative research process. It challenges the existing theory of internationalization process. This study will compare and contrast the sequential and non-sequential stage in internationaliza...
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| Format: | Thesis |
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2013
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| Online Access: | http://studentsrepo.um.edu.my/5708/1/Lim_Kuang_Long_(2013)_Internationalization_of_Malaysian_Foodservice_Firms_.pdf http://studentsrepo.um.edu.my/5708/ |
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