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A critical discourse analysis of stem cell banking brochures in Malaysia / Ungku Khairunnisa Bt Ungku Mohd Nordin

This study employs Critical Discourse Analysis to analyse two brochures of two stem cell banking companies in Malaysia. The primary objective of this study is to look at how these companies construct their identities in their respective brochures. It also looks how social relationships between the c...

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Main Author: Ungku Mohd Nordin, Ungku Khairunnisa
Format: Thesis
Published: 2014
Subjects:
PE English
Online Access:http://studentsrepo.um.edu.my/5698/1/TGB100076_Front_Pages.pdf
http://studentsrepo.um.edu.my/5698/3/TGB100076_Table_of_Contents.pdf
http://studentsrepo.um.edu.my/5698/2/TGB100076_Research_Report.pdf
http://studentsrepo.um.edu.my/5698/
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spelling my.um.stud.56982015-07-28T06:25:39Z A critical discourse analysis of stem cell banking brochures in Malaysia / Ungku Khairunnisa Bt Ungku Mohd Nordin Ungku Mohd Nordin, Ungku Khairunnisa PE English This study employs Critical Discourse Analysis to analyse two brochures of two stem cell banking companies in Malaysia. The primary objective of this study is to look at how these companies construct their identities in their respective brochures. It also looks how social relationships between the companies and their potential customers are constructed through their respective brochures. These companies are Cryocord Sdn. Bhd. and Cellsafe International Sdn. Bhd. Fairclough’s (1992) Three Dimensional Model is used in order to explain the relationship between the text (brochures), discursive practices and the social practises surrounding these brochures. In regards of visual texts, Kress and Van Leeuwen’s (2001) Multimodality Framework is also used to help understand the visual texts embedded. Questionnaires were distributed to ten respondents in order to gather insights and opinions on stem cell banking facilities. The analysis revealed that both brochures used many linguistic devices like transitivity, modality, pronouns and adjectives to promote their companies identities. Visual texts were carefully chosen to help create closer social distance between the companies and the readers. The pictures included also reflected that these companies are sensitive towards the needs of their customers. Most respondents were able to relate to these brochures and used them as guidance in choosing which company to subscribe too. This study is significant as it helps the public to be aware of their roles as consumers as well as their functions in shaping the aforementioned companies’ identities. 2014 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/5698/1/TGB100076_Front_Pages.pdf application/pdf http://studentsrepo.um.edu.my/5698/3/TGB100076_Table_of_Contents.pdf application/pdf http://studentsrepo.um.edu.my/5698/2/TGB100076_Research_Report.pdf Ungku Mohd Nordin, Ungku Khairunnisa (2014) A critical discourse analysis of stem cell banking brochures in Malaysia / Ungku Khairunnisa Bt Ungku Mohd Nordin. Masters thesis, University of Malaya. http://studentsrepo.um.edu.my/5698/
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Student Repository
url_provider http://studentsrepo.um.edu.my/
topic PE English
spellingShingle PE English
Ungku Mohd Nordin, Ungku Khairunnisa
A critical discourse analysis of stem cell banking brochures in Malaysia / Ungku Khairunnisa Bt Ungku Mohd Nordin
description This study employs Critical Discourse Analysis to analyse two brochures of two stem cell banking companies in Malaysia. The primary objective of this study is to look at how these companies construct their identities in their respective brochures. It also looks how social relationships between the companies and their potential customers are constructed through their respective brochures. These companies are Cryocord Sdn. Bhd. and Cellsafe International Sdn. Bhd. Fairclough’s (1992) Three Dimensional Model is used in order to explain the relationship between the text (brochures), discursive practices and the social practises surrounding these brochures. In regards of visual texts, Kress and Van Leeuwen’s (2001) Multimodality Framework is also used to help understand the visual texts embedded. Questionnaires were distributed to ten respondents in order to gather insights and opinions on stem cell banking facilities. The analysis revealed that both brochures used many linguistic devices like transitivity, modality, pronouns and adjectives to promote their companies identities. Visual texts were carefully chosen to help create closer social distance between the companies and the readers. The pictures included also reflected that these companies are sensitive towards the needs of their customers. Most respondents were able to relate to these brochures and used them as guidance in choosing which company to subscribe too. This study is significant as it helps the public to be aware of their roles as consumers as well as their functions in shaping the aforementioned companies’ identities.
format Thesis
author Ungku Mohd Nordin, Ungku Khairunnisa
author_facet Ungku Mohd Nordin, Ungku Khairunnisa
author_sort Ungku Mohd Nordin, Ungku Khairunnisa
title A critical discourse analysis of stem cell banking brochures in Malaysia / Ungku Khairunnisa Bt Ungku Mohd Nordin
title_short A critical discourse analysis of stem cell banking brochures in Malaysia / Ungku Khairunnisa Bt Ungku Mohd Nordin
title_full A critical discourse analysis of stem cell banking brochures in Malaysia / Ungku Khairunnisa Bt Ungku Mohd Nordin
title_fullStr A critical discourse analysis of stem cell banking brochures in Malaysia / Ungku Khairunnisa Bt Ungku Mohd Nordin
title_full_unstemmed A critical discourse analysis of stem cell banking brochures in Malaysia / Ungku Khairunnisa Bt Ungku Mohd Nordin
title_sort critical discourse analysis of stem cell banking brochures in malaysia / ungku khairunnisa bt ungku mohd nordin
publishDate 2014
url http://studentsrepo.um.edu.my/5698/1/TGB100076_Front_Pages.pdf
http://studentsrepo.um.edu.my/5698/3/TGB100076_Table_of_Contents.pdf
http://studentsrepo.um.edu.my/5698/2/TGB100076_Research_Report.pdf
http://studentsrepo.um.edu.my/5698/
_version_ 1738505822915264512
score 13.211869

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