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Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam

To date, little research has been completed on the Malaysian gay market segment. Their preferences are almost unknown when it comes to travelling, such as their destination choice, motivation, and activities. As the gay market is known worldwide to be a lucrative market segment, an in-depth in...

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Main Author: Retnam, Sumithra
Format: Thesis
Published: 2012
Subjects:
HD Industries. Land use. Labor
HF Commerce
Online Access:http://studentsrepo.um.edu.my/3935/1/1._Title_page%2C_abstract%2C_content.pdf
http://studentsrepo.um.edu.my/3935/2/1_%26_INTRO_%26_LIT_REVIEW.pdf
http://studentsrepo.um.edu.my/3935/3/3_RESEARCH_METHODOLOGY.pdf
http://studentsrepo.um.edu.my/3935/4/4_%26_5_RESEARCH_RESULTS%2C_CONCLUSION.pdf
http://studentsrepo.um.edu.my/3935/5/REFERENCES.pdf
http://studentsrepo.um.edu.my/3935/6/APPENDIXES.pdf
http://pendeta.um.edu.my/client/default/search/results?qu=Travel+behavior+among+Malaysian+gays+%3A+A+comparison+between+Malay%2C+Indian+and+Chinese+ethnicities&te=
http://studentsrepo.um.edu.my/3935/
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spelling my.um.stud.39352013-09-06T08:12:05Z Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam Retnam, Sumithra HD Industries. Land use. Labor HF Commerce To date, little research has been completed on the Malaysian gay market segment. Their preferences are almost unknown when it comes to travelling, such as their destination choice, motivation, and activities. As the gay market is known worldwide to be a lucrative market segment, an in-depth insight on their travel behavior is crucial. This study aims to provide marketers within the tourism industry with a comprehensive understanding on this rewarding market segment. As Malaysia is a multi-ethnicity nation, the preferences of each Malaysian cannot be generalized. As such, this study provides an overall view of the Malaysian Gay Travelers and further discusses the specific consumer behavior and preferences by individual ethnicities. 2012 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/3935/1/1._Title_page%2C_abstract%2C_content.pdf application/pdf http://studentsrepo.um.edu.my/3935/2/1_%26_INTRO_%26_LIT_REVIEW.pdf application/pdf http://studentsrepo.um.edu.my/3935/3/3_RESEARCH_METHODOLOGY.pdf application/pdf http://studentsrepo.um.edu.my/3935/4/4_%26_5_RESEARCH_RESULTS%2C_CONCLUSION.pdf application/pdf http://studentsrepo.um.edu.my/3935/5/REFERENCES.pdf application/pdf http://studentsrepo.um.edu.my/3935/6/APPENDIXES.pdf http://pendeta.um.edu.my/client/default/search/results?qu=Travel+behavior+among+Malaysian+gays+%3A+A+comparison+between+Malay%2C+Indian+and+Chinese+ethnicities&te= Retnam, Sumithra (2012) Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam. Masters thesis, University of Malaya. http://studentsrepo.um.edu.my/3935/
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Student Repository
url_provider http://studentsrepo.um.edu.my/
topic HD Industries. Land use. Labor
HF Commerce
spellingShingle HD Industries. Land use. Labor
HF Commerce
Retnam, Sumithra
Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam
description To date, little research has been completed on the Malaysian gay market segment. Their preferences are almost unknown when it comes to travelling, such as their destination choice, motivation, and activities. As the gay market is known worldwide to be a lucrative market segment, an in-depth insight on their travel behavior is crucial. This study aims to provide marketers within the tourism industry with a comprehensive understanding on this rewarding market segment. As Malaysia is a multi-ethnicity nation, the preferences of each Malaysian cannot be generalized. As such, this study provides an overall view of the Malaysian Gay Travelers and further discusses the specific consumer behavior and preferences by individual ethnicities.
format Thesis
author Retnam, Sumithra
author_facet Retnam, Sumithra
author_sort Retnam, Sumithra
title Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam
title_short Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam
title_full Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam
title_fullStr Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam
title_full_unstemmed Travel behavior among Malaysian gays : A comparison between Malay, Indian and Chinese ethnicities / Sumithra Retnam
title_sort travel behavior among malaysian gays : a comparison between malay, indian and chinese ethnicities / sumithra retnam
publishDate 2012
url http://studentsrepo.um.edu.my/3935/1/1._Title_page%2C_abstract%2C_content.pdf
http://studentsrepo.um.edu.my/3935/2/1_%26_INTRO_%26_LIT_REVIEW.pdf
http://studentsrepo.um.edu.my/3935/3/3_RESEARCH_METHODOLOGY.pdf
http://studentsrepo.um.edu.my/3935/4/4_%26_5_RESEARCH_RESULTS%2C_CONCLUSION.pdf
http://studentsrepo.um.edu.my/3935/5/REFERENCES.pdf
http://studentsrepo.um.edu.my/3935/6/APPENDIXES.pdf
http://pendeta.um.edu.my/client/default/search/results?qu=Travel+behavior+among+Malaysian+gays+%3A+A+comparison+between+Malay%2C+Indian+and+Chinese+ethnicities&te=
http://studentsrepo.um.edu.my/3935/
_version_ 1738505625982205952
score 13.211869

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