Factors influencing Arab and Non-Arab customers' satisfaction towards banks in Malaysia / Nada Tareq Al-Mallah
In this study different dimensions of service quality, customer expertise’s and customer demographics have been considered and viewed as a direct determinant of customer satisfaction with an indirect determinant of service value moderating the service quality dimension in the process leading to o...
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http://studentsrepo.um.edu.my/3920/3/c_3_Research_Methodology.pdf
http://studentsrepo.um.edu.my/3920/4/C_4_%26_5_Research_Results%2C_Conclusion.pdf
http://studentsrepo.um.edu.my/3920/5/References.pdf
http://studentsrepo.um.edu.my/3920/6/APPENDICES.pdf
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