Case study : customer lifetime value for a fleet card business / Lim Kai Hoe <and> Low Yeok Chin.
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http://studentsrepo.um.edu.my/3267/3/contents.pdf
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http://studentsrepo.um.edu.my/3267/5/chap2.pdf
http://studentsrepo.um.edu.my/3267/6/chap3.pdf
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http://studentsrepo.um.edu.my/3267/8/chap5.pdf
http://studentsrepo.um.edu.my/3267/9/reference.pdf
http://studentsrepo.um.edu.my/3267/10/appendix.pdf
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