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A genre analysis of online children’s book reviews / Lim Sue-Ann Esther

Book reviews are assumed to be objective and unbiased, but Bhatia (2004) categorised book reviews as peripheral members of the promotional genre colony. Matson’s (2008) study revealed a promotional function in the inception of children’s book reviews, yet contemporary librarianship expects current b...

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Main Author: Lim, Sue-Ann Esther
Format: Thesis
Published: 2019
Subjects:
P Philology. Linguistics
Online Access:http://studentsrepo.um.edu.my/14175/1/Lim_Sue_Ann.pdf
http://studentsrepo.um.edu.my/14175/2/Esther_Lim.pdf
http://studentsrepo.um.edu.my/14175/
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spelling my.um.stud.141752023-02-19T18:54:42Z A genre analysis of online children’s book reviews / Lim Sue-Ann Esther Lim, Sue-Ann Esther P Philology. Linguistics Book reviews are assumed to be objective and unbiased, but Bhatia (2004) categorised book reviews as peripheral members of the promotional genre colony. Matson’s (2008) study revealed a promotional function in the inception of children’s book reviews, yet contemporary librarianship expects current book reviews to systematically review newly published books. As book reviews can greatly impact purchasing decisions, this research investigates the communicative purposes of online children’s book reviews (OCBR) from a genre analysis perspective. It extends the analysis of typified moves and generic structure by studying the linguistic features and visuals incorporated in the reviews. Twenty OCBR are analysed using Motta-Roth’s (1995) rhetorical structure for academic book reviews, followed by a closer analysis of the linguistic features and visuals used to realise the rhetorical structure and the genre’s communicative purposes. Findings establish a definite promotional purpose in the genre. Certain phrases in the data are indicative of a marketing strategy known as ‘Unique Selling Proposition’ (USP) and both review journals practice the awarding of a star to outstanding books, which is similar to the ‘Endorsement/Testimonials’ move in Kathpalia’s (1992) rhetorical structure for advertisements. Linguistic and visual analyses also indicate the presence of publishing discourse, promotional discourse and discourse in blurbs in OCBR. 2019-08 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/14175/1/Lim_Sue_Ann.pdf application/pdf http://studentsrepo.um.edu.my/14175/2/Esther_Lim.pdf Lim, Sue-Ann Esther (2019) A genre analysis of online children’s book reviews / Lim Sue-Ann Esther. Masters thesis, Universiti Malaya. http://studentsrepo.um.edu.my/14175/
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Student Repository
url_provider http://studentsrepo.um.edu.my/
topic P Philology. Linguistics
spellingShingle P Philology. Linguistics
Lim, Sue-Ann Esther
A genre analysis of online children’s book reviews / Lim Sue-Ann Esther
description Book reviews are assumed to be objective and unbiased, but Bhatia (2004) categorised book reviews as peripheral members of the promotional genre colony. Matson’s (2008) study revealed a promotional function in the inception of children’s book reviews, yet contemporary librarianship expects current book reviews to systematically review newly published books. As book reviews can greatly impact purchasing decisions, this research investigates the communicative purposes of online children’s book reviews (OCBR) from a genre analysis perspective. It extends the analysis of typified moves and generic structure by studying the linguistic features and visuals incorporated in the reviews. Twenty OCBR are analysed using Motta-Roth’s (1995) rhetorical structure for academic book reviews, followed by a closer analysis of the linguistic features and visuals used to realise the rhetorical structure and the genre’s communicative purposes. Findings establish a definite promotional purpose in the genre. Certain phrases in the data are indicative of a marketing strategy known as ‘Unique Selling Proposition’ (USP) and both review journals practice the awarding of a star to outstanding books, which is similar to the ‘Endorsement/Testimonials’ move in Kathpalia’s (1992) rhetorical structure for advertisements. Linguistic and visual analyses also indicate the presence of publishing discourse, promotional discourse and discourse in blurbs in OCBR.
format Thesis
author Lim, Sue-Ann Esther
author_facet Lim, Sue-Ann Esther
author_sort Lim, Sue-Ann Esther
title A genre analysis of online children’s book reviews / Lim Sue-Ann Esther
title_short A genre analysis of online children’s book reviews / Lim Sue-Ann Esther
title_full A genre analysis of online children’s book reviews / Lim Sue-Ann Esther
title_fullStr A genre analysis of online children’s book reviews / Lim Sue-Ann Esther
title_full_unstemmed A genre analysis of online children’s book reviews / Lim Sue-Ann Esther
title_sort genre analysis of online children’s book reviews / lim sue-ann esther
publishDate 2019
url http://studentsrepo.um.edu.my/14175/1/Lim_Sue_Ann.pdf
http://studentsrepo.um.edu.my/14175/2/Esther_Lim.pdf
http://studentsrepo.um.edu.my/14175/
_version_ 1758578806091677696
score 13.211869

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