A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm
Budget allocation across multiple advertising channels involves periodically dividing a fixed total budget among various channels. Yet, the challenge of making sequential decisions to optimize long-term benefits rather than short-term gains is often overlooked. Additionally, more apparent connection...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Institute of Electrical and Electronics Engineers
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/47093/ https://doi.org/10.1109/ACCESS.2024.3429359 |
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