The antecedents and outcomes of electronic customer-to-customer interaction: a PLS-SEM and fsQCA approach
PurposeSocial commerce (s-commerce) has gained widespread popularity as a social platform where customers engage in resource-sharing activities such as information exchange, advice-seeking and expressing their opinions on mutual interests. However, existing studies have not fully comprehended the dr...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/46989/ https://doi.org/10.1108/JRIM-11-2023-0397 |
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