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Environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth

The objective of this study was to examine the relationships among environmental and health values, ecological worldview, perception of consequences, the ascription of responsibility, and personal norms in the context of the value-belief-norm (VBN) model and how compatibility influences the intentio...

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Main Authors: Gao, Jingzu, Al Mamun, Abdullah, Yang, Qing, Rahman, Muhammad Khalilur, Masud, Muhammad Mehedi
Format: Article
Published: Nature Research 2024
Subjects:
S Agriculture (General)
Online Access:http://eprints.um.edu.my/44746/
https://doi.org/10.1038/s41598-024-52064-w
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spelling my.um.eprints.447462024-07-11T04:35:26Z http://eprints.um.edu.my/44746/ Environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth Gao, Jingzu Al Mamun, Abdullah Yang, Qing Rahman, Muhammad Khalilur Masud, Muhammad Mehedi S Agriculture (General) The objective of this study was to examine the relationships among environmental and health values, ecological worldview, perception of consequences, the ascription of responsibility, and personal norms in the context of the value-belief-norm (VBN) model and how compatibility influences the intentions and behaviors of Chinese youth regarding the use of hydroponic farming technology. The study employed a survey questionnaire to collect data from the target population. The sample size was determined through a power analysis to ensure sufficient statistical power for the analysis. A total of 727 potential respondents' responses were analyzed using SmartPLS (4.0) to perform structural equation modeling. The results confirmed that environmental, emotional, and health values significantly associated with individuals' ecological worldviews. There was an interconnection between ecological worldview, awareness of consequences, and ascription of responsibility, and all three significantly influenced personal norms. The key determinants of the intentions and behaviors to adopt hydroponic farming technology are personal norms and technology compatibility. Therefore, to promote and motivate the interest and intention to use hydroponics among unemployed youth, government agencies, and related companies should focus on providing technology-related and pro-environmental information and training. This is expected to increase the acceptance and awareness of hydroponics among this group, thus increasing the adoption rate of hydroponics. © 2024, The Author(s). Nature Research 2024 Article PeerReviewed Gao, Jingzu and Al Mamun, Abdullah and Yang, Qing and Rahman, Muhammad Khalilur and Masud, Muhammad Mehedi (2024) Environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth. Scientific Reports, 14 (1). ISSN 2045-2322, DOI https://doi.org/10.1038/s41598-024-52064-w <https://doi.org/10.1038/s41598-024-52064-w>. https://doi.org/10.1038/s41598-024-52064-w 10.1038/s41598-024-52064-w
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic S Agriculture (General)
spellingShingle S Agriculture (General)
Gao, Jingzu
Al Mamun, Abdullah
Yang, Qing
Rahman, Muhammad Khalilur
Masud, Muhammad Mehedi
Environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth
description The objective of this study was to examine the relationships among environmental and health values, ecological worldview, perception of consequences, the ascription of responsibility, and personal norms in the context of the value-belief-norm (VBN) model and how compatibility influences the intentions and behaviors of Chinese youth regarding the use of hydroponic farming technology. The study employed a survey questionnaire to collect data from the target population. The sample size was determined through a power analysis to ensure sufficient statistical power for the analysis. A total of 727 potential respondents' responses were analyzed using SmartPLS (4.0) to perform structural equation modeling. The results confirmed that environmental, emotional, and health values significantly associated with individuals' ecological worldviews. There was an interconnection between ecological worldview, awareness of consequences, and ascription of responsibility, and all three significantly influenced personal norms. The key determinants of the intentions and behaviors to adopt hydroponic farming technology are personal norms and technology compatibility. Therefore, to promote and motivate the interest and intention to use hydroponics among unemployed youth, government agencies, and related companies should focus on providing technology-related and pro-environmental information and training. This is expected to increase the acceptance and awareness of hydroponics among this group, thus increasing the adoption rate of hydroponics. © 2024, The Author(s).
format Article
author Gao, Jingzu
Al Mamun, Abdullah
Yang, Qing
Rahman, Muhammad Khalilur
Masud, Muhammad Mehedi
author_facet Gao, Jingzu
Al Mamun, Abdullah
Yang, Qing
Rahman, Muhammad Khalilur
Masud, Muhammad Mehedi
author_sort Gao, Jingzu
title Environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth
title_short Environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth
title_full Environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth
title_fullStr Environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth
title_full_unstemmed Environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth
title_sort environmental and health values, beliefs, norms and compatibility on intention to adopt hydroponic farming among unemployed youth
publisher Nature Research
publishDate 2024
url http://eprints.um.edu.my/44746/
https://doi.org/10.1038/s41598-024-52064-w
_version_ 1805881165018562560
score 13.211869

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