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Consumer repurchase intention of smart wearable devices: An extension of the technology integration model

The popularity of smart wearable devices has significantly increased in recent years. However, little is known about the factors that can enhance the repurchase intention of smart wearables. This study adopted a mixed-method approach in the form of netnography and semi-structured interviews to explo...

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Main Authors: Hamzah, Zalfa Laili, Waqas, Muhammad, Rahman, Rohayu, Ghazali, Ezlika
Format: Article
Published: Inderscience Publishers 2022
Subjects:
HF Commerce
T Technology (General)
Online Access:http://eprints.um.edu.my/43963/
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spelling my.um.eprints.439632023-12-01T02:05:51Z http://eprints.um.edu.my/43963/ Consumer repurchase intention of smart wearable devices: An extension of the technology integration model Hamzah, Zalfa Laili Waqas, Muhammad Rahman, Rohayu Ghazali, Ezlika HF Commerce T Technology (General) The popularity of smart wearable devices has significantly increased in recent years. However, little is known about the factors that can enhance the repurchase intention of smart wearables. This study adopted a mixed-method approach in the form of netnography and semi-structured interviews to explore the benefits that lead to the repurchase intention of smart wearables. Results revealed that consumers look for technological features and agency-based factors that facilitate their technological extension and subtraction. Similarly, individual characteristics such as self-identity can also lead to technological extension and subtraction. This technological extension and subtraction, along with intrinsic hedonic benefits, can lead to perceptions of economic value. This perception of economic value can lead to consumer satisfaction and eventually to repurchase intention of smart wearables. This result validates and enhances the technology integration model by presenting the integration of factors in a consolidated framework that can explain the repurchase intentions of smart wearables. © 2023 Inderscience Enterprises Ltd. Inderscience Publishers 2022 Article PeerReviewed Hamzah, Zalfa Laili and Waqas, Muhammad and Rahman, Rohayu and Ghazali, Ezlika (2022) Consumer repurchase intention of smart wearable devices: An extension of the technology integration model. International Journal of Technology Marketing, 17 (1). pp. 78-98. ISSN 1741878X, DOI https://doi.org/10.1504/ijtmkt.2023.127329 <https://doi.org/10.1504/ijtmkt.2023.127329>. 10.1504/ijtmkt.2023.127329
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic HF Commerce
T Technology (General)
spellingShingle HF Commerce
T Technology (General)
Hamzah, Zalfa Laili
Waqas, Muhammad
Rahman, Rohayu
Ghazali, Ezlika
Consumer repurchase intention of smart wearable devices: An extension of the technology integration model
description The popularity of smart wearable devices has significantly increased in recent years. However, little is known about the factors that can enhance the repurchase intention of smart wearables. This study adopted a mixed-method approach in the form of netnography and semi-structured interviews to explore the benefits that lead to the repurchase intention of smart wearables. Results revealed that consumers look for technological features and agency-based factors that facilitate their technological extension and subtraction. Similarly, individual characteristics such as self-identity can also lead to technological extension and subtraction. This technological extension and subtraction, along with intrinsic hedonic benefits, can lead to perceptions of economic value. This perception of economic value can lead to consumer satisfaction and eventually to repurchase intention of smart wearables. This result validates and enhances the technology integration model by presenting the integration of factors in a consolidated framework that can explain the repurchase intentions of smart wearables. © 2023 Inderscience Enterprises Ltd.
format Article
author Hamzah, Zalfa Laili
Waqas, Muhammad
Rahman, Rohayu
Ghazali, Ezlika
author_facet Hamzah, Zalfa Laili
Waqas, Muhammad
Rahman, Rohayu
Ghazali, Ezlika
author_sort Hamzah, Zalfa Laili
title Consumer repurchase intention of smart wearable devices: An extension of the technology integration model
title_short Consumer repurchase intention of smart wearable devices: An extension of the technology integration model
title_full Consumer repurchase intention of smart wearable devices: An extension of the technology integration model
title_fullStr Consumer repurchase intention of smart wearable devices: An extension of the technology integration model
title_full_unstemmed Consumer repurchase intention of smart wearable devices: An extension of the technology integration model
title_sort consumer repurchase intention of smart wearable devices: an extension of the technology integration model
publisher Inderscience Publishers
publishDate 2022
url http://eprints.um.edu.my/43963/
_version_ 1784511888725377024
score 13.211869

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