Fundraising appeals for the COVID-19 epidemic fight: A cross-country study of donor responses
This research explores the intrinsic and extrinsic motivations driving donors to engage in fundraising appeals launched through social networking sites (SNSs) to mitigate COVID-19's impact on vulnerable communities from a cross-national perspective. The research adopted a quantitative approach...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/42130/ |
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