When do persuasive messages on vaccine safety steer COVID-19 vaccine acceptance and recommendations? Behavioural insights from a randomised controlled experiment in Malaysia
Introduction Vaccine safety is a primary concern among vaccine-hesitant individuals. We examined how seven persuasive messages with different frames, all focusing on vaccine safety, influenced Malaysians to accept the COVID-19 vaccine, and recommend it to individuals with different health and age pr...
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| Main Authors: | , , , , , , , , , , |
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| Format: | Article |
| Published: |
BMJ Publishing Group
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/41656/ |
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