Proposing transmedia storytelling for Malaysian film industry: Thematic considerations
Media convergence is ultimately the result of the disruption in media technology, creating a new episteme that foregrounds the diverse and interlinked way a story travels across platforms. One crucial development of media convergence is transmedia. While media scholars argue that media convergence h...
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| Format: | Article |
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Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://eprints.um.edu.my/36155/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85123536152&doi=10.17576%2fJKMJC-2021-3704-04&partnerID=40&md5=a815b17641fcf70688d474e304379fec |
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