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Intention to donate money via social network site: Perspective from a developing country Keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: Perspektif dari sebuah negara membangun

Charity fundraising is challenging, yet the social network site (SNS) has changed the way to drive money donations. The largest SNS user group in Malaysia is comprised of university students. However, they are the least contributed group in making donations. This study examines the factors influenci...

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Main Authors: Lui, Tze Kiat, Zainuldin, Mohd Haniff
Format: Article
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Subjects:
HD Industries. Land use. Labor
Online Access:http://eprints.um.edu.my/35798/
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spelling my.um.eprints.357982023-11-27T07:16:08Z http://eprints.um.edu.my/35798/ Intention to donate money via social network site: Perspective from a developing country Keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: Perspektif dari sebuah negara membangun Lui, Tze Kiat Zainuldin, Mohd Haniff HD Industries. Land use. Labor Charity fundraising is challenging, yet the social network site (SNS) has changed the way to drive money donations. The largest SNS user group in Malaysia is comprised of university students. However, they are the least contributed group in making donations. This study examines the factors influencing the intentions of students to donate money via SNS. A cross-sectional online survey was conducted, and the data from 216 questionnaires were analysed using multiple linear regression. Using the extended theory of planned behaviour, three constructs, namely, descriptive norm, perceived behavioural control, and Internet technology feature, were found to significantly affecting the intention for online donations. Normalising the majority's performance in a similar reference group and making students feel comfortable sharing their online giving information have positive effects on donation intention via SNS. The young people were also concerned about the Internet functionality to perform monetary donation over SNS. The other two constructs that are, attitude and past behaviour, were not significant towards intention to donate via SNS. The findings offered several suggestions to non-profit organisations to raise the awareness of online giving among students, as to shape them to become future donors for far-reaching decades. © 2021 Penerbit Universiti Kebangsaan Malaysia. All rights reserved. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed Lui, Tze Kiat and Zainuldin, Mohd Haniff (2021) Intention to donate money via social network site: Perspective from a developing country Keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: Perspektif dari sebuah negara membangun. Jurnal Pengurusan, 61. ISSN 0127-2713, DOI https://doi.org/10.17576/pengurusan-2021-61-07 <https://doi.org/10.17576/pengurusan-2021-61-07>. 10.17576/pengurusan-2021-61-07
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic HD Industries. Land use. Labor
spellingShingle HD Industries. Land use. Labor
Lui, Tze Kiat
Zainuldin, Mohd Haniff
Intention to donate money via social network site: Perspective from a developing country Keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: Perspektif dari sebuah negara membangun
description Charity fundraising is challenging, yet the social network site (SNS) has changed the way to drive money donations. The largest SNS user group in Malaysia is comprised of university students. However, they are the least contributed group in making donations. This study examines the factors influencing the intentions of students to donate money via SNS. A cross-sectional online survey was conducted, and the data from 216 questionnaires were analysed using multiple linear regression. Using the extended theory of planned behaviour, three constructs, namely, descriptive norm, perceived behavioural control, and Internet technology feature, were found to significantly affecting the intention for online donations. Normalising the majority's performance in a similar reference group and making students feel comfortable sharing their online giving information have positive effects on donation intention via SNS. The young people were also concerned about the Internet functionality to perform monetary donation over SNS. The other two constructs that are, attitude and past behaviour, were not significant towards intention to donate via SNS. The findings offered several suggestions to non-profit organisations to raise the awareness of online giving among students, as to shape them to become future donors for far-reaching decades. © 2021 Penerbit Universiti Kebangsaan Malaysia. All rights reserved.
format Article
author Lui, Tze Kiat
Zainuldin, Mohd Haniff
author_facet Lui, Tze Kiat
Zainuldin, Mohd Haniff
author_sort Lui, Tze Kiat
title Intention to donate money via social network site: Perspective from a developing country Keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: Perspektif dari sebuah negara membangun
title_short Intention to donate money via social network site: Perspective from a developing country Keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: Perspektif dari sebuah negara membangun
title_full Intention to donate money via social network site: Perspective from a developing country Keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: Perspektif dari sebuah negara membangun
title_fullStr Intention to donate money via social network site: Perspective from a developing country Keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: Perspektif dari sebuah negara membangun
title_full_unstemmed Intention to donate money via social network site: Perspective from a developing country Keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: Perspektif dari sebuah negara membangun
title_sort intention to donate money via social network site: perspective from a developing country keinginan untuk menyumbangkan wang melalui rangkaian laman sosial: perspektif dari sebuah negara membangun
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2021
url http://eprints.um.edu.my/35798/
_version_ 1783876638536105984
score 13.211869

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