Hybridity, confucianism, and ambiguity in the south korean soft power model in hallyu 1.0
This paper aims to analyze K-drama’s phenomenon as a popular cultural product that generated Hallyu 1.0 and South Korea’s soft power. Past literature suggests this manufactured television drama is a hybrid of ancient Eastern values and Western modernity that resulted in a female-centric and youth co...
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| Format: | Article |
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Deepak Ranjan Jena
2021
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| Online Access: | http://eprints.um.edu.my/35718/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85101845164&doi=10.15655%2fmw%2f2021%2fv12i1%2f205464&partnerID=40&md5=d721dd14ca227167b8998448b099d212 |
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