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Business response to natural disaster mitigation (Covid-19) : A case from Pakistan

A company's CSR attitude depends on the ethical values embraced and formally espoused by its Board and/or senior management. The response of corporates to natural disasters has proved to be beneficial for both for-profit organizations as well as society. There are several instances in the devel...

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Main Authors: Javed, Tariq, Said, Fareyha
Format: Article
Published: Sage Pub 2022
Subjects:
H Social Sciences (General)
Business
R Medicine
Online Access:http://eprints.um.edu.my/33555/
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spelling my.um.eprints.335552022-08-04T01:56:17Z http://eprints.um.edu.my/33555/ Business response to natural disaster mitigation (Covid-19) : A case from Pakistan Javed, Tariq Said, Fareyha H Social Sciences (General) Business R Medicine A company's CSR attitude depends on the ethical values embraced and formally espoused by its Board and/or senior management. The response of corporates to natural disasters has proved to be beneficial for both for-profit organizations as well as society. There are several instances in the developed world where businesses played a leading role in both attempts to curb natural disasters as well as in helping people who suffered due to such disasters. However, in the developing world, the need for corporate participation in natural disaster mitigation is enhanced by the scarce resources of the relevant governmental agencies. Corporates can offer a helping hand in several ways, but perhaps one of the more effective steps is to spread awareness and knowledge about handling the various aspects of the disaster. Drawing from the available literature and underpinning the business ethics theories, this study aimed to explore business responses in Pakistan to constraint the Covid-19 pandemic. The study employs a two-step quantitative content analysis on Facebook as a research method. The findings are that the three selected industries (finance, telecommunication, and petroleum) remain more committed to their marketing efforts than paying due regard to the genuine need of spreading awareness and educating masses on protection against and/or handling Covid-19 pandemic. The public reaction to such less than adequate steps taken by the corporates provides a potent reminder of what people truly expect from corporates and how firms need to be more proactive toward response to a natural disaster. Sage Pub 2022-01 Article PeerReviewed Javed, Tariq and Said, Fareyha (2022) Business response to natural disaster mitigation (Covid-19) : A case from Pakistan. SAGE Open, 12 (1). ISSN 2158-2440, DOI https://doi.org/10.1177/21582440211069388 <https://doi.org/10.1177/21582440211069388>. 10.1177/21582440211069388
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic H Social Sciences (General)
Business
R Medicine
spellingShingle H Social Sciences (General)
Business
R Medicine
Javed, Tariq
Said, Fareyha
Business response to natural disaster mitigation (Covid-19) : A case from Pakistan
description A company's CSR attitude depends on the ethical values embraced and formally espoused by its Board and/or senior management. The response of corporates to natural disasters has proved to be beneficial for both for-profit organizations as well as society. There are several instances in the developed world where businesses played a leading role in both attempts to curb natural disasters as well as in helping people who suffered due to such disasters. However, in the developing world, the need for corporate participation in natural disaster mitigation is enhanced by the scarce resources of the relevant governmental agencies. Corporates can offer a helping hand in several ways, but perhaps one of the more effective steps is to spread awareness and knowledge about handling the various aspects of the disaster. Drawing from the available literature and underpinning the business ethics theories, this study aimed to explore business responses in Pakistan to constraint the Covid-19 pandemic. The study employs a two-step quantitative content analysis on Facebook as a research method. The findings are that the three selected industries (finance, telecommunication, and petroleum) remain more committed to their marketing efforts than paying due regard to the genuine need of spreading awareness and educating masses on protection against and/or handling Covid-19 pandemic. The public reaction to such less than adequate steps taken by the corporates provides a potent reminder of what people truly expect from corporates and how firms need to be more proactive toward response to a natural disaster.
format Article
author Javed, Tariq
Said, Fareyha
author_facet Javed, Tariq
Said, Fareyha
author_sort Javed, Tariq
title Business response to natural disaster mitigation (Covid-19) : A case from Pakistan
title_short Business response to natural disaster mitigation (Covid-19) : A case from Pakistan
title_full Business response to natural disaster mitigation (Covid-19) : A case from Pakistan
title_fullStr Business response to natural disaster mitigation (Covid-19) : A case from Pakistan
title_full_unstemmed Business response to natural disaster mitigation (Covid-19) : A case from Pakistan
title_sort business response to natural disaster mitigation (covid-19) : a case from pakistan
publisher Sage Pub
publishDate 2022
url http://eprints.um.edu.my/33555/
_version_ 1740826042742865920
score 13.211869

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