A multimodal analysis of Malaysian contraceptive promotional materials

Communicating about contraception is still a taboo subject for many Malaysians. This study focuses on the use of multimodal communication in providing information and promoting contraception to the Malaysian public. Employing Kress and Van Leeuwen’s visual grammar framework and linguistic genre anal...

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Bibliographic Details
Main Authors: Theo, van Leeuwen, Ang, Pei Soo, Fauziah, Taib
Format: Conference or Workshop Item
Language:English
Published: 2021
Subjects:
Online Access:http://eprints.um.edu.my/26065/1/PERKKS21%20Prosiding%20Persidangan_Conference%20Proceedings%2056%20Ang%20Pei%20Soo.pdf
http://eprints.um.edu.my/26065/
https://www.lppkn.gov.my/index.php/berita/1467-persidangan-kependudukan-kebangsaan-2021-perkks-21-16-november-2021-secara-atas-talian-aplikasi-zoom-jemputan-penyertaan-dan-penghantaran-abstrak-sebelum-30-ogos-2021
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