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The impact of tourists’ perceptions on halal tourism destination: a structural model analysis

Purpose: Though halal-related services have been discussed in tourism services literature, exploratory study in this area is not enough, particularly in non-Muslim tourists’ perspectives. This study aims to investigate the impact of non-Muslim tourists’ perceptions of halal products or services on t...

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Main Authors: Rahman, Mahfuzur, Moghavvemi, Sedigheh, Thirumoorthi, Thinaranjeney, Rahman, Muhammad Khalilur
Format: Article
Published: Emerald 2020
Subjects:
BP Islam. Bahaism. Theosophy, etc
HF Commerce
Online Access:http://eprints.um.edu.my/25357/
https://doi.org/10.1108/TR-05-2019-0182
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spelling my.um.eprints.253572020-08-14T03:51:16Z http://eprints.um.edu.my/25357/ The impact of tourists’ perceptions on halal tourism destination: a structural model analysis Rahman, Mahfuzur Moghavvemi, Sedigheh Thirumoorthi, Thinaranjeney Rahman, Muhammad Khalilur BP Islam. Bahaism. Theosophy, etc HF Commerce Purpose: Though halal-related services have been discussed in tourism services literature, exploratory study in this area is not enough, particularly in non-Muslim tourists’ perspectives. This study aims to investigate the impact of non-Muslim tourists’ perceptions of halal products or services on their loyalty of intention for halal tourism destination. Design/methodology/approach: Structured questionnaires are used for collecting data from non-Muslim tourists. SmartPLS is used in this study for data analysis. Findings: The results find that banning non-halal services and implementing halal food product services are significantly related to trip experience and trip value. General halal services are positively related to trip value, whereas trip experience is not associated with it. In addition, trip experience and trip value have a significant impact on satisfaction. The results also find that tourists’ loyalty intention is attributed to satisfaction of non-Muslim tourists. ` Originality/value: The study reveals new insight into halal tourism in the perspective of non-Muslim tourists’ halal products or service toward their future travel to halal destination. The contribution of this study is important for tourism operators, managers and marketers of destination tourism with a direct/indirect leadership to improve the tourism destination for non-Muslim tourists’ perceptions. © 2020, Emerald Publishing Limited. Emerald 2020 Article PeerReviewed Rahman, Mahfuzur and Moghavvemi, Sedigheh and Thirumoorthi, Thinaranjeney and Rahman, Muhammad Khalilur (2020) The impact of tourists’ perceptions on halal tourism destination: a structural model analysis. Tourism Review, 75 (3). pp. 575-594. ISSN 1660-5373 https://doi.org/10.1108/TR-05-2019-0182 doi:10.1108/TR-05-2019-0182
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic BP Islam. Bahaism. Theosophy, etc
HF Commerce
spellingShingle BP Islam. Bahaism. Theosophy, etc
HF Commerce
Rahman, Mahfuzur
Moghavvemi, Sedigheh
Thirumoorthi, Thinaranjeney
Rahman, Muhammad Khalilur
The impact of tourists’ perceptions on halal tourism destination: a structural model analysis
description Purpose: Though halal-related services have been discussed in tourism services literature, exploratory study in this area is not enough, particularly in non-Muslim tourists’ perspectives. This study aims to investigate the impact of non-Muslim tourists’ perceptions of halal products or services on their loyalty of intention for halal tourism destination. Design/methodology/approach: Structured questionnaires are used for collecting data from non-Muslim tourists. SmartPLS is used in this study for data analysis. Findings: The results find that banning non-halal services and implementing halal food product services are significantly related to trip experience and trip value. General halal services are positively related to trip value, whereas trip experience is not associated with it. In addition, trip experience and trip value have a significant impact on satisfaction. The results also find that tourists’ loyalty intention is attributed to satisfaction of non-Muslim tourists. ` Originality/value: The study reveals new insight into halal tourism in the perspective of non-Muslim tourists’ halal products or service toward their future travel to halal destination. The contribution of this study is important for tourism operators, managers and marketers of destination tourism with a direct/indirect leadership to improve the tourism destination for non-Muslim tourists’ perceptions. © 2020, Emerald Publishing Limited.
format Article
author Rahman, Mahfuzur
Moghavvemi, Sedigheh
Thirumoorthi, Thinaranjeney
Rahman, Muhammad Khalilur
author_facet Rahman, Mahfuzur
Moghavvemi, Sedigheh
Thirumoorthi, Thinaranjeney
Rahman, Muhammad Khalilur
author_sort Rahman, Mahfuzur
title The impact of tourists’ perceptions on halal tourism destination: a structural model analysis
title_short The impact of tourists’ perceptions on halal tourism destination: a structural model analysis
title_full The impact of tourists’ perceptions on halal tourism destination: a structural model analysis
title_fullStr The impact of tourists’ perceptions on halal tourism destination: a structural model analysis
title_full_unstemmed The impact of tourists’ perceptions on halal tourism destination: a structural model analysis
title_sort impact of tourists’ perceptions on halal tourism destination: a structural model analysis
publisher Emerald
publishDate 2020
url http://eprints.um.edu.my/25357/
https://doi.org/10.1108/TR-05-2019-0182
_version_ 1680857023113068544
score 13.211869

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