Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels
Travelers can enjoy a wide range of choices with the assistance of online review websites such as TripAdvisor. Online reviews provided by customers are an important portion of hotels' online business worldwide as they have value in terms of understanding customers' observations of hotels&#...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Published: |
Elsevier
2019
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/24316/ https://doi.org/10.1016/j.jretconser.2019.06.014 |
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