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Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women

The growing popularity of South Korean popular culture, known as Hallyu (Korean Wave), among young Malay women since the early 2000s has become the latest focus of debate and discussion with respect to its impact on the development of modernity in Malaysia. In this context, there has been little qua...

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Main Authors: Md Syed, Md Azalanshah, Kwon, Seung-Ho
Format: Article
Published: Research Institute of Asian Women 2019
Subjects:
HQ The family. Marriage. Woman
Communication. Mass media
Online Access:http://eprints.um.edu.my/23353/
https://doi.org/10.14431/aw.2019.09.35.3.1
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spelling my.um.eprints.233532020-01-08T06:28:56Z http://eprints.um.edu.my/23353/ Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women Md Syed, Md Azalanshah Kwon, Seung-Ho HQ The family. Marriage. Woman Communication. Mass media The growing popularity of South Korean popular culture, known as Hallyu (Korean Wave), among young Malay women since the early 2000s has become the latest focus of debate and discussion with respect to its impact on the development of modernity in Malaysia. In this context, there has been little qualitative inquiry into how Hallyu influences the development of modernity among its female supporters. Through in-depth interviews with 10 young female Hallyu fans in Malaysia, this study examines how increased transcultural competence through Hallyu shapes the construction and manifestation of modern femininity among Malay women. Findings show that young Malay women use strategies of negotiation in their interpretation of Malaysian modernity and transcultural influences, which allow them to not only strengthen their identity as Muslim women but also actively engage in the development of modern femininity. From these findings, the study suggests that Hallyu, as a mediated cultural force, may alter the implications of cultural globalization in Malaysia. © 2019, Research Institute of Asian Women. All rights reserved. Research Institute of Asian Women 2019 Article PeerReviewed Md Syed, Md Azalanshah and Kwon, Seung-Ho (2019) Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women. Asian Women, 35 (3). pp. 1-24. ISSN 1225-925X https://doi.org/10.14431/aw.2019.09.35.3.1 doi:10.14431/aw.2019.09.35.3.1
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic HQ The family. Marriage. Woman
Communication. Mass media
spellingShingle HQ The family. Marriage. Woman
Communication. Mass media
Md Syed, Md Azalanshah
Kwon, Seung-Ho
Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women
description The growing popularity of South Korean popular culture, known as Hallyu (Korean Wave), among young Malay women since the early 2000s has become the latest focus of debate and discussion with respect to its impact on the development of modernity in Malaysia. In this context, there has been little qualitative inquiry into how Hallyu influences the development of modernity among its female supporters. Through in-depth interviews with 10 young female Hallyu fans in Malaysia, this study examines how increased transcultural competence through Hallyu shapes the construction and manifestation of modern femininity among Malay women. Findings show that young Malay women use strategies of negotiation in their interpretation of Malaysian modernity and transcultural influences, which allow them to not only strengthen their identity as Muslim women but also actively engage in the development of modern femininity. From these findings, the study suggests that Hallyu, as a mediated cultural force, may alter the implications of cultural globalization in Malaysia. © 2019, Research Institute of Asian Women. All rights reserved.
format Article
author Md Syed, Md Azalanshah
Kwon, Seung-Ho
author_facet Md Syed, Md Azalanshah
Kwon, Seung-Ho
author_sort Md Syed, Md Azalanshah
title Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women
title_short Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women
title_full Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women
title_fullStr Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women
title_full_unstemmed Hallyu and Strategic Interpretation of Malaysian Modernity among Young Malay Women
title_sort hallyu and strategic interpretation of malaysian modernity among young malay women
publisher Research Institute of Asian Women
publishDate 2019
url http://eprints.um.edu.my/23353/
https://doi.org/10.14431/aw.2019.09.35.3.1
_version_ 1657488196786716672
score 13.211869

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