Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia
Purpose: Mobile shopping is expected to emerge as a new way of shopping as the Asia Pacific region moves towards the digital era. It is important to understand factors that influence consumers’ intentions to adopt this new shopping channel, especially in developing countries such as Malaysia where i...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/22039/ https://doi.org/10.1108/APJML-05-2017-0093 |
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