Improving sentiment scoring mechanism: a case study on airline services
Purpose: The purpose of this paper is to investigate the effect of including letter repetition commonly found within social media text and its impact in determining the sentiment scores for two major airlines in Malaysia. Design/methodology/approach: A Sentiment Intensity Calculator (SentI-Cal) was...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/21666/ https://doi.org/10.1108/IMDS-07-2017-0300 |
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