Compulsive YouTube usage: A comparison of use motivation and personality effects
This paper explores compulsive use of YouTube by university students and investigates how the uses and gratifications perspective and the personality perspective work together to explain compulsive use of the social medium. It compares the effects of motivation to use YouTube for information with mo...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Elsevier
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/21600/ https://doi.org/10.1016/j.chb.2018.05.038 |
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