Marketing of library and information services in university libraries: A case study of University of Malaya Central Library, Kuala Lumpur, Malaysia
Marketing and promotion play a very vital role in creating awareness for library and information products and services This topic discusses the importance of marketing and promotion in academic libraries with particular reference to Central Library, University of Malaya, Kuala Lumpur University lib...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/21305/1/Slti%20Juryiah%20Mohd%20Khalid%20%E2%80%93%20Conference%20paper.pdf http://eprints.um.edu.my/21305/ https://www.2019.icres.net/ |
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