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Towards a better understanding of fashion clothing purchase involvement

Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach: Gender, race and age are explored to...

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Main Authors: Rahman, Mahfuzur, Albaity, Mohamed, Isa, Che Ruhana, Azma, Nurul
Format: Article
Published: Emerald 2018
Subjects:
HF Commerce
Online Access:http://eprints.um.edu.my/20982/
https://doi.org/10.1108/JIMA-03-2017-0028
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spelling my.um.eprints.209822019-04-17T09:16:42Z http://eprints.um.edu.my/20982/ Towards a better understanding of fashion clothing purchase involvement Rahman, Mahfuzur Albaity, Mohamed Isa, Che Ruhana Azma, Nurul HF Commerce Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach: Gender, race and age are explored to have better understanding of fashion clothing purchase involvement in Malaysia. Data were gathered using a Malaysian university student sample, resulting in 281 completed questionnaires. Findings: The results support the study’s model and its hypotheses and indicate that materialism, fashion clothing involvement and religiosity are significant drivers of fashion clothing purchase involvement. Also, materialism is a significant driver of fashion clothing involvement, and fashion clothing involvement mediates the relationship between materialism and fashion clothing purchase involvement. The results also show that Malaysian youth do not possess a high level of materialistic tendencies. Originality/value: This study offers enormous opportunities for the international apparel marketers to formulate relevant business policies and strategies. Emerald 2018 Article PeerReviewed Rahman, Mahfuzur and Albaity, Mohamed and Isa, Che Ruhana and Azma, Nurul (2018) Towards a better understanding of fashion clothing purchase involvement. Journal of Islamic Marketing, 9 (3). pp. 544-559. ISSN 1759-0833 https://doi.org/10.1108/JIMA-03-2017-0028 doi:10.1108/JIMA-03-2017-0028
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic HF Commerce
spellingShingle HF Commerce
Rahman, Mahfuzur
Albaity, Mohamed
Isa, Che Ruhana
Azma, Nurul
Towards a better understanding of fashion clothing purchase involvement
description Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach: Gender, race and age are explored to have better understanding of fashion clothing purchase involvement in Malaysia. Data were gathered using a Malaysian university student sample, resulting in 281 completed questionnaires. Findings: The results support the study’s model and its hypotheses and indicate that materialism, fashion clothing involvement and religiosity are significant drivers of fashion clothing purchase involvement. Also, materialism is a significant driver of fashion clothing involvement, and fashion clothing involvement mediates the relationship between materialism and fashion clothing purchase involvement. The results also show that Malaysian youth do not possess a high level of materialistic tendencies. Originality/value: This study offers enormous opportunities for the international apparel marketers to formulate relevant business policies and strategies.
format Article
author Rahman, Mahfuzur
Albaity, Mohamed
Isa, Che Ruhana
Azma, Nurul
author_facet Rahman, Mahfuzur
Albaity, Mohamed
Isa, Che Ruhana
Azma, Nurul
author_sort Rahman, Mahfuzur
title Towards a better understanding of fashion clothing purchase involvement
title_short Towards a better understanding of fashion clothing purchase involvement
title_full Towards a better understanding of fashion clothing purchase involvement
title_fullStr Towards a better understanding of fashion clothing purchase involvement
title_full_unstemmed Towards a better understanding of fashion clothing purchase involvement
title_sort towards a better understanding of fashion clothing purchase involvement
publisher Emerald
publishDate 2018
url http://eprints.um.edu.my/20982/
https://doi.org/10.1108/JIMA-03-2017-0028
_version_ 1643691432508129280
score 13.211869

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