Attracting international spectators to a sport event held in Asia
Purpose: The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism destination on behavioral intentions of international spectator at a Formula One (F1) event held in Malaysia. Des...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/20389/ https://doi.org/10.1108/IJSMS-08-2017-0077 |
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