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Understanding the pull motivations of Malaysian women music teachers as music entrepreneurs

Entrepreneurship generally refers to small business ownership which implies quality of innovation and initiative in creating a new venture. Previous studies on entrepreneurship have indicated that pull and push factors in motivation and the environmental influences are the two main dynamic aspects t...

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Bibliographic Details
Main Author: Cheong, Ku Wing
Format: Article
Published: Universiti Pendidikan Sultan Idris 2018
Subjects:
L Education (General)
M Music
Online Access:http://eprints.um.edu.my/20375/
http://mjm.upsi.edu.my/images/Vol7/MJM_7-5_Cheong_Final_Upload_(5_Sept_2018).pdf
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spelling my.um.eprints.203752019-02-18T05:48:20Z http://eprints.um.edu.my/20375/ Understanding the pull motivations of Malaysian women music teachers as music entrepreneurs Cheong, Ku Wing L Education (General) M Music Entrepreneurship generally refers to small business ownership which implies quality of innovation and initiative in creating a new venture. Previous studies on entrepreneurship have indicated that pull and push factors in motivation and the environmental influences are the two main dynamic aspects that prompt women into their decision in creating their own business. In the Malaysian context, some women music teachers have ventured into establishing music businesses after several years of contribution in music teaching. What are the pull factors and influences that prompted these women music teachers into music business ownership after some years of music teaching? This study aims to examine and explore the pull motivational and influencing factors of why women music teachers endeavour in setting up music studios, music schools and entering into small music business ownership. In-depth interviews were conducted with 3 women music entrepreneurs and data was analysed for emerging themes. The findings provided evidence for the better understanding of the pull motivational and influencing factors of the women music entrepreneurs. Universiti Pendidikan Sultan Idris 2018 Article PeerReviewed Cheong, Ku Wing (2018) Understanding the pull motivations of Malaysian women music teachers as music entrepreneurs. Malaysian Journal of Music, 7. pp. 78-98. ISSN 2600-9366 http://mjm.upsi.edu.my/images/Vol7/MJM_7-5_Cheong_Final_Upload_(5_Sept_2018).pdf
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic L Education (General)
M Music
spellingShingle L Education (General)
M Music
Cheong, Ku Wing
Understanding the pull motivations of Malaysian women music teachers as music entrepreneurs
description Entrepreneurship generally refers to small business ownership which implies quality of innovation and initiative in creating a new venture. Previous studies on entrepreneurship have indicated that pull and push factors in motivation and the environmental influences are the two main dynamic aspects that prompt women into their decision in creating their own business. In the Malaysian context, some women music teachers have ventured into establishing music businesses after several years of contribution in music teaching. What are the pull factors and influences that prompted these women music teachers into music business ownership after some years of music teaching? This study aims to examine and explore the pull motivational and influencing factors of why women music teachers endeavour in setting up music studios, music schools and entering into small music business ownership. In-depth interviews were conducted with 3 women music entrepreneurs and data was analysed for emerging themes. The findings provided evidence for the better understanding of the pull motivational and influencing factors of the women music entrepreneurs.
format Article
author Cheong, Ku Wing
author_facet Cheong, Ku Wing
author_sort Cheong, Ku Wing
title Understanding the pull motivations of Malaysian women music teachers as music entrepreneurs
title_short Understanding the pull motivations of Malaysian women music teachers as music entrepreneurs
title_full Understanding the pull motivations of Malaysian women music teachers as music entrepreneurs
title_fullStr Understanding the pull motivations of Malaysian women music teachers as music entrepreneurs
title_full_unstemmed Understanding the pull motivations of Malaysian women music teachers as music entrepreneurs
title_sort understanding the pull motivations of malaysian women music teachers as music entrepreneurs
publisher Universiti Pendidikan Sultan Idris
publishDate 2018
url http://eprints.um.edu.my/20375/
http://mjm.upsi.edu.my/images/Vol7/MJM_7-5_Cheong_Final_Upload_(5_Sept_2018).pdf
_version_ 1643691260085534720
score 13.211869

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