The overweight female body in Malaysian slimming advertisements: problem and solution
This study analyses image and text to investigate the way slimming advertising exploits women’s fear of being overweight to the extent that they feel obliged to do something about their own bodies. We show how Malaysian slimming advertisements construct certain types of female body which reinforce c...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Taylor & Francis
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/20151/ https://doi.org/10.1080/10350330.2016.1191145 |
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