Impact of instrumental and social-psychological beliefs on customer satisfaction with online product recommendations
Manuscript type: Research Paper Research aims: Online product recommendations (OPRs) provide various benefits for customers in evaluating and selecting a product. A relatively low OPRs usage rate indicates that customers are not satisfied with the performance of the OPRs. This study, therefore, aims...
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| Main Authors: | , , |
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| Format: | Article |
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University of Malaya
2016
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/18354/ https://ajba.um.edu.my/index.php/AJBA/article/view/2731/928 |
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