A comparative study of advertisement revenue between Malay and English magazine in Malaysia
Advertising plays a very important role in determining the survival of the magazine. In addition to editorial content and circulation, advertising revenue will enable the magazine to decide its publishability and marketability. Malay magazine in Malaysia has to compete with magazines in other langua...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Medwell Journals
2016
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/18066/ http://dx.doi.org/10.3923/ibm.2016.702.709 |
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