Assessing service quality at the University of Malaya Library

Service quality and customer satisfaction are rapidly evolving areas in library and information science research. Service quality measures from the marketing literature are being effectively used by library science researchers to develop library service quality measuring tools. This paper describes...

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Bibliographic Details
Main Author: Kaur, K.
Format: Article
Published: University of Malaya Library 2008
Subjects:
Online Access:http://eprints.um.edu.my/1714/
http://myais.fsktm.um.edu.my/10087/1/Assessing_Service_Quality_at_the_University_of_Malaya_Library.PDF
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