Social networks and the business value of social media

Social Media (SM) is a participatory people-to-people media that leverages Web 2.0. Internet technology to facilitate individuals to connect to one another. SM assists in an effective dialogue between users, thus, enabling them to dynamically participate, review and contribute their thoughts, feelin...

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Bibliographic Details
Main Authors: Kumar, S., Mohd. Jan, J.
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:http://eprints.um.edu.my/13561/1/social_networks.pdf
http://eprints.um.edu.my/13561/
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