Understanding Social Media Adoption: The Role Of Perceived Media Needs And Technology Characteristics
Evidence suggests that consumer’s needs for traditional media constitutes an essential determinant in consumer media adoption. However, studies on the need for non-traditional media still remain scarce. It continues to be questionable whether consumer media needs would have the same significant imp...
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| Main Authors: | , |
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| Format: | Article |
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Zia World Press, Australia, Australia
2011
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/12287/ http://www.wjsspapers.com/static/documents/March/2011/12.%20Izzal%20-FINAL.pdf |
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